UK Introduces 48-Hour Rule for Image Removal

The United Kingdom is set to require technology platforms to remove nonconsensual intimate images within 48 hours of being reported or face significant financial penalties.

Under proposed legal changes, companies that fail to act within the deadline could be fined up to 10 percent of their eligible global revenue and may even risk having their services restricted.

The move comes as part of broader efforts to strengthen online protections, particularly in response to growing concerns about digital abuse and the misuse of artificial intelligence to create explicit content.

While sharing such material is already illegal in the UK, victims have often struggled to ensure its permanent removal. The new rules aim to simplify the process by allowing individuals to report content once, after which platforms must prevent its reappearance across their services.

Media regulator Ofcom is also considering new technical requirements, including the use of hash-matching systems to detect and block illegal material before it spreads.

The initiative forms part of a wider debate around online safety, including discussions on potential limits for younger users on social media platforms.