Meta Reports Strong Q4 Sales But Forecasts Muted Outlook Amid AI Investments

Meta Platforms (META.O) exceeded Wall Street expectations for its fourth-quarter revenue, reporting $48.4 billion, which outpaced analysts’ predictions of $47 billion. Despite this strong performance, the parent company of Facebook and Instagram issued a cautious outlook for the first quarter of 2025, with expected revenue between $39.5 billion and $41.8 billion, slightly below the analysts’ consensus of $41.72 billion.

Meta’s CEO, Mark Zuckerberg, struck an optimistic tone during a conference call, focusing on the company’s AI initiatives. He expressed confidence in the open-source AI strategy, commenting that the emergence of Chinese startup DeepSeek’s AI models reinforced his belief in this direction. “There’s going to be an open-source standard globally,” Zuckerberg remarked, emphasizing that he sees it as an American standard.

However, Meta’s outlook raised questions about the company’s capital spending, as the company relies on its core social media advertising business to finance its significant AI and “metaverse” investments, such as smart glasses and augmented reality systems. Meta has already committed up to $65 billion in capital expenditures for 2025 to expand its AI infrastructure, alongside increasing AI-related hires. The company also anticipates total expenses for 2025 to be between $114 billion and $119 billion, up from $95 billion in 2024.

Jeremy Goldman, principal analyst at eMarketer, noted that while Meta’s fourth-quarter results were strong, the key issue going into 2025 is whether its substantial AI investments will pay off. He highlighted that Meta’s family daily active people (DAP) metric, which tracks unique users who open any of its apps in a day, grew by 5% year-over-year to 3.35 billion.

Meta’s results came after DeepSeek, a Chinese AI company, launched new models that outperformed top U.S. competitors at a fraction of the cost, fueling concerns about the sustainability of U.S. AI business models and triggering a tech stock selloff. Zuckerberg acknowledged the challenges posed by DeepSeek but said it was too early to determine how its global impact would affect Meta’s AI strategy. He added that Meta’s AI teams were already incorporating insights from DeepSeek’s models into their work.

Meta continues to face financial losses in its metaverse-focused Reality Labs unit, which, while exceeding sales expectations, still reported a $5 billion loss in Q4. Despite these losses, Zuckerberg believes the long-term business potential of AI will become evident after 2025.

Meta’s hefty investment in AI includes plans to acquire more of Nvidia’s AI chips and develop custom silicon to train AI systems for better feed recommendations by next year. CFO Susan Li confirmed the company’s goal to use its own chips for these AI tasks. Meta’s continued investment in AI is part of its broader strategy to enhance user experiences across its platforms, while also aiming for cost reductions in AI model development.