Mexico Closes Antitrust Case Against Google, No Fines Imposed

Mexico’s Federal Economic Competition Commission (Cofece) announced on Friday the closure of its multi-year antitrust investigation into Google, clearing the tech giant of allegations related to monopolistic practices in the country. The probe, initiated in 2020, focused on Google’s digital advertising services both on its search engine and third-party websites.

Cofece’s investigation examined whether Google’s advertising platform design gave it an unfair advantage over competitors in the digital advertising market. The watchdog concluded that advertisers were not compelled to purchase ads on third-party sites to advertise on Google’s search engine, effectively negating claims of monopoly abuse.

A Google spokesperson welcomed the decision, stating, “We appreciate COFECE’s decision recognizing that our products give advertisers the freedom and control to use our tools in the ways that best suit their needs.”

Had Cofece found Google guilty, the company could have faced fines up to 8% of its annual revenue in Mexico. Although Alphabet does not publicly disclose specific revenue for Mexico, its “other Americas” region, which includes Latin America, generated approximately $20.4 billion in 2024.

Google continues to face antitrust scrutiny worldwide. In the United States, courts have ruled that Google holds unlawful monopolies in online search and advertising technologies. U.S. regulators have pushed for measures including data sharing and divestitures of key advertising assets to foster competition.