Turkey Probes Google Over Advertising Practices
Turkish Competition Board has launched an investigation into Google and its parent Alphabet Inc. over concerns related to advertising and billing practices.
The probe will examine whether Google’s commercial conduct in its online advertising services violates Turkish competition laws. Authorities are focusing on how the company charges advertisers and advertising agencies, as well as whether its billing systems and practices create unfair market conditions.
Regulators have not yet concluded whether any violations occurred, but the investigation signals increasing scrutiny of major technology firms in digital advertising markets.
Google has faced similar regulatory pressure globally, as governments assess the dominance of large platforms in online advertising and their relationships with clients and partners.
The outcome of the investigation could lead to fines or regulatory changes if authorities determine that competition rules have been breached.



