Report Claims Meta Earned $16 Billion in 2024 from Fraudulent Ads on Facebook and Instagram
Meta Reportedly Made Billions from Fraudulent Ads Across Facebook and Instagram in 2024
A new report has alleged that Meta Platforms — the parent company of Facebook, Instagram, and WhatsApp — earned a significant portion of its 2024 revenue from fraudulent and prohibited advertisements. According to internal projections, about 10.1 percent of Meta’s total revenue for the year reportedly came from ads linked to scams and banned goods. The findings suggest that certain internal practices and oversight failures allowed these fraudulent ads to remain active on its platforms, despite clear violations of company policy and advertising regulations.
Citing internal company documents, Reuters reported that Meta failed to effectively detect or block deceptive advertising for a range of illegal or misleading products and services. These included fake e-commerce listings, fraudulent investment schemes, unlicensed online casinos, and even banned medical products. The issue reportedly persisted for at least three years across Meta’s major apps — Facebook, Instagram, and WhatsApp — raising concerns about the company’s ad moderation and accountability practices.
The internal projections also claimed that around $16 billion (approximately ₹1.41 lakh crore) of Meta’s total 2024 revenue stemmed from these fraudulent ad sources. The report further alleged that Meta was hesitant to remove or suspend accounts, even those identified internally as “the scammiest scammers.” Executives reportedly feared that taking strict action against these advertisers would lead to a noticeable decline in ad revenue, which could in turn impact the company’s heavy investments in artificial intelligence (AI) development and infrastructure.
These revelations have sparked fresh debate about Meta’s commitment to user safety and transparency in digital advertising. Critics argue that prioritizing profits over consumer protection undermines trust in its platforms, especially as users increasingly encounter scams disguised as legitimate promotions. While Meta has yet to issue a detailed public response to these allegations, the report adds pressure on the company to tighten its ad screening processes and demonstrate stronger ethical oversight in its rapidly expanding AI-driven advertising ecosystem.
