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Report Claims Meta Earned $16 Billion in 2024 from Fraudulent Ads on Facebook and Instagram

Meta Reportedly Made Billions from Fraudulent Ads Across Facebook and Instagram in 2024

A new report has alleged that Meta Platforms — the parent company of Facebook, Instagram, and WhatsApp — earned a significant portion of its 2024 revenue from fraudulent and prohibited advertisements. According to internal projections, about 10.1 percent of Meta’s total revenue for the year reportedly came from ads linked to scams and banned goods. The findings suggest that certain internal practices and oversight failures allowed these fraudulent ads to remain active on its platforms, despite clear violations of company policy and advertising regulations.

Citing internal company documents, Reuters reported that Meta failed to effectively detect or block deceptive advertising for a range of illegal or misleading products and services. These included fake e-commerce listings, fraudulent investment schemes, unlicensed online casinos, and even banned medical products. The issue reportedly persisted for at least three years across Meta’s major apps — Facebook, Instagram, and WhatsApp — raising concerns about the company’s ad moderation and accountability practices.

The internal projections also claimed that around $16 billion (approximately ₹1.41 lakh crore) of Meta’s total 2024 revenue stemmed from these fraudulent ad sources. The report further alleged that Meta was hesitant to remove or suspend accounts, even those identified internally as “the scammiest scammers.” Executives reportedly feared that taking strict action against these advertisers would lead to a noticeable decline in ad revenue, which could in turn impact the company’s heavy investments in artificial intelligence (AI) development and infrastructure.

These revelations have sparked fresh debate about Meta’s commitment to user safety and transparency in digital advertising. Critics argue that prioritizing profits over consumer protection undermines trust in its platforms, especially as users increasingly encounter scams disguised as legitimate promotions. While Meta has yet to issue a detailed public response to these allegations, the report adds pressure on the company to tighten its ad screening processes and demonstrate stronger ethical oversight in its rapidly expanding AI-driven advertising ecosystem.

Meta partners with Arm to boost AI recommendations across Facebook and Instagram

Meta Platforms announced a new partnership with chip technology firm Arm Holdings to power the AI systems behind its personalization and recommendation engines across Facebook and Instagram. The collaboration marks another milestone for Arm as it pushes deeper into data center and AI computing — areas long dominated by Intel and AMD’s x86 architecture.

Meta will deploy Arm-based data center platforms to run the ranking and recommendation algorithms that determine what users see on its apps. Both companies said the shift will deliver higher performance and improved energy efficiency compared to traditional x86 systems.

Arm, backed by Japan’s SoftBank, provides the chip designs that serve as blueprints for central processing units (CPUs) used in billions of devices worldwide. While its technology already dominates smartphones, it is rapidly expanding into server and personal computer markets.

As part of the announcement, Meta revealed a $1.5 billion investment in a new Texas data center, its 29th facility globally, to support AI infrastructure growth. The two companies also said they have optimized Meta’s AI software for Arm chips and made the improvements open source, allowing developers to freely use and build upon them — a move expected to speed up Arm’s adoption in cloud computing.

Meta and Arm plan to continue refining their joint open-source projects to make AI workloads more efficient and accessible across the industry.

Facebook removes page accused of harassing ICE agents after DOJ request

Meta Platforms has taken down a Facebook page that the U.S. Department of Justice said was being used to harass Immigration and Customs Enforcement (ICE) agents operating in Chicago, officials confirmed on Tuesday.

In a post on X (formerly Twitter), Attorney General Pam Bondi said the page was part of an effort to “dox and target” roughly 200 ICE officers deployed as part of President Donald Trump’s immigration enforcement campaign. Doxxing refers to the practice of publishing private information about individuals online, often to encourage harassment.

A Meta spokesperson confirmed the page’s removal, saying it violated Facebook’s policies against coordinated harm. The Justice Department did not provide further details, and Reuters was unable to access or review the page before it was taken down.

The takedown follows broader efforts by the Trump administration to clamp down on digital tools tracking ICE operations. Earlier this month, Apple and Google removed apps that allowed users to monitor ICE agent movements, following government pressure and threats of legal action against developers.

ICE has played a central role in Trump’s hardline immigration policy, carrying out frequent raids and arrests that have drawn criticism from human rights advocates. The administration, however, has accused left-wing activists of harassing and obstructing federal officers.

The decision also comes amid Meta’s attempts to repair its relationship with the Trump administration, following past clashes over content moderation and account suspensions. The company recently contributed $1 million to Trump’s inaugural fund and settled a lawsuit over his banned accounts for $25 million.