Meta Platforms announced a new partnership with chip technology firm Arm Holdings to power the AI systems behind its personalization and recommendation engines across Facebook and Instagram. The collaboration marks another milestone for Arm as it pushes deeper into data center and AI computing — areas long dominated by Intel and AMD’s x86 architecture.
Meta will deploy Arm-based data center platforms to run the ranking and recommendation algorithms that determine what users see on its apps. Both companies said the shift will deliver higher performance and improved energy efficiency compared to traditional x86 systems.
Arm, backed by Japan’s SoftBank, provides the chip designs that serve as blueprints for central processing units (CPUs) used in billions of devices worldwide. While its technology already dominates smartphones, it is rapidly expanding into server and personal computer markets.
As part of the announcement, Meta revealed a $1.5 billion investment in a new Texas data center, its 29th facility globally, to support AI infrastructure growth. The two companies also said they have optimized Meta’s AI software for Arm chips and made the improvements open source, allowing developers to freely use and build upon them — a move expected to speed up Arm’s adoption in cloud computing.
Meta and Arm plan to continue refining their joint open-source projects to make AI workloads more efficient and accessible across the industry.