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Starboard’s Jeff Smith Urges Tripadvisor to Explore Sale of TheFork or Entire Company

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Starboard Value CEO Jeff Smith called on Tripadvisor (TRIP.O) to consider selling its restaurant reservation platform TheFork—and potentially the entire company—as part of a broader effort to unlock shareholder value. Speaking at the 13D Monitor Active Passive Investment Summit in New York, Smith said Tripadvisor’s brand remains “amazing,” but the company has “a huge opportunity to transform and reimagine the user experience to improve revenue growth.”

Tripadvisor operates three main businesses: its flagship travel review and hotel booking platform, Viator, which specializes in tours and experiences, and TheFork, a restaurant booking service. Smith said TheFork, being “the most easily separable and least integrated” of the trio, could be sold “at an attractive multiple.” He also raised the possibility of divesting or restructuring the entire company to unlock more value.

Starboard, which has built a 9% stake in Tripadvisor this year, has been in discussions with the company’s management for weeks. Smith argued that Tripadvisor is “too cheap for a company that is growing” and highlighted Viator’s potential, calling experience booking “the fastest-growing segment in travel.”

In a statement, Tripadvisor said it “values constructive engagement with all shareholders” and remains committed to driving long-term value.

Smith also pointed to significant cost-cutting opportunities within Tripadvisor’s core brand, especially if revenue growth doesn’t accelerate. The hedge fund’s proposal echoes similar activist campaigns where Starboard has pushed for structural changes and asset sales to boost shareholder returns.

Activist Investor Starboard Value Takes 9% Stake in Tripadvisor, Shares Jump

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Activist investment firm Starboard Value has acquired over a 9% stake in online travel company Tripadvisor, valued at approximately $160 million, sources said Wednesday. The news drove Tripadvisor’s stock price up 7% in after-hours trading.

Tripadvisor, known for its hotel and restaurant review and search tools, has seen its shares fall about 15% over the past year. Earlier this year, Tripadvisor’s board formed a special committee to explore strategic options, including a potential sale.

Starboard Value is known for pushing operational and strategic changes in its target companies but neither Tripadvisor nor Starboard immediately responded to Reuters’ requests for comment. The Wall Street Journal first reported the stake acquisition.

Starboard’s CEO Jeffrey Smith recently joined the board of consumer healthcare company Kenvue and has previously advocated for changes at Pfizer and Autodesk. The firm is expected to file a 13D regulatory disclosure soon, signaling intentions to influence Tripadvisor’s management and operations.

Impactive Capital Prepares Proxy Fight at WEX, Aims to Nominate Four Directors

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Activist investor Impactive Capital is preparing a proxy battle against WEX Inc, signaling growing shareholder discontent over the fintech company’s lagging stock performance and board governance. The firm announced plans to nominate at least four directors to WEX’s board at the 2026 annual meeting.

Impactive, which owns approximately 7% of WEX, has been a shareholder since 2020 and has pushed the $4.5 billion company to take steps to unlock value, including spinning off its benefits segment and adding investor representation to the board.

Mounting Tensions After Annual Meeting

  • The announcement comes just days after WEX’s May 15, 2025 annual meeting.

  • Impactive voted against three board members, including Chair Melissa Smith and Lead Director Jack VanWoerkom, citing a lack of responsiveness to investor feedback.

  • Though all three were re-elected, shareholder support for them dropped by at least 33%, according to a regulatory filing.

WEX’s Performance and Shareholder Frustration

  • WEX’s stock is down 30% over the past 12 months, underperforming industry peers like Corpay.

  • Despite holding a strong position in fleet payments, employee benefits, and travel payments, Impactive says WEX has failed to translate operational strengths into shareholder returns.

  • The firm also criticized WEX’s reluctance to align more closely with shareholder interests, claiming the company had dismissed earlier proposals.

WEX’s Response

In a statement, WEX acknowledged ongoing discussions with Impactive, noting it had “spoken with Impactive’s principals dozens of times” over the past three years. However, the company emphasized that Impactive only requested board representation in late 2024 and reiterated its commitment to continued dialogue.

What’s Next

  • Impactive is escalating publicly after years of private engagement.

  • Unless WEX takes “significant steps to reverse underperformance”, the investor says it will proceed with its board nominations for 2026.

  • Impactive has a history of avoiding proxy fights, having only pursued one previously, which ended in a settlement with Envestnet.

This development sets the stage for a potentially contentious boardroom showdown in 2026, with increasing investor focus on unlocking value in the competitive fintech space.