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Novacap to Acquire Integral Ad Science in $1.9 Billion Deal

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Private equity firm Novacap will acquire Integral Ad Science (IAS) in a deal that values the digital advertising verification company at roughly $1.9 billion, IAS announced on Wednesday.

Novacap, which manages more than $10 billion in assets, will purchase all outstanding IAS shares for $10.30 each in cash. The offer represents a premium of about 22% over the company’s last closing price. IAS shares jumped around 20% in premarket trading following the news.

The transaction, expected to close by year’s end, reflects a broader trend of private equity firms buying up software and technology companies amid rising bets that artificial intelligence will fuel significant growth.

Other major firms, such as Thoma Bravo, have also been active in recent months, acquiring companies including Verint Systems, a customer engagement platform, and HR software provider Dayforce.

IAS specializes in ad verification, fraud detection, and optimization services for brands and agencies, helping ensure that digital campaigns are both effective and accurately targeted. Once the acquisition is complete, IAS will transition into a privately held company.

Google Pushes Back Against U.S. Government’s Antitrust Efforts

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Alphabet’s Google has urged the U.S. government to reconsider efforts to break up the tech giant, meeting with officials from President Donald Trump’s administration last week, according to a source familiar with the matter.

The U.S. Department of Justice (DOJ) is currently pursuing two antitrust lawsuits against Google, focusing on its dominance in online search and advertising technology. The agency has outlined potential remedies, including forcing Google to divest key assets such as the Chrome web browser and ending agreements that make it the default search engine on devices like Apple’s iPhone.

A Google spokesperson confirmed that the company regularly engages with regulators, including the DOJ, to discuss ongoing legal matters. “As we’ve publicly stated, we are concerned that the current proposals would harm the American economy and national security,” the spokesperson said.

The DOJ has not yet commented on the recent meeting. The trial to determine potential remedies in the search case is scheduled for April, with a final ruling expected by August.

President Trump’s administration is expected to take a less aggressive stance on antitrust enforcement compared to former President Joe Biden’s policies. Industry experts suggest that this could include a softened approach toward breaking up Google, a move that has been a key concern for the tech giant.