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Baidu Revenue Misses as Advertising Slide Outweighs AI Cloud Gains

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Baidu reported weaker-than-expected second-quarter revenue as a sharp decline in its traditional advertising business outweighed strong growth in AI-related cloud services.

The Chinese technology company generated 31.33 billion yuan ($4.65 billion) in quarterly revenue, down 4% from a year earlier and below analyst expectations of 31.96 billion yuan. Its U.S.-listed shares fell around 3.5% in premarket trading following the results.

Baidu’s online marketing business remained the biggest drag, with revenue falling 19% year over year to 13.1 billion yuan. Weak consumer spending and the prolonged downturn in China’s property market have pushed many companies to reduce advertising budgets.

By contrast, Baidu’s Core AI-powered Business continued to expand, with revenue rising 25% to 12.5 billion yuan as companies increased spending on cloud infrastructure and AI applications.

The company is investing heavily in AI infrastructure and talent, which could continue to pressure profitability even as AI-related revenue grows. Baidu also faces intensifying competition from Chinese rivals including Alibaba and ByteDance, which have accelerated the release of new AI models and services.

Turkey Probes Google Over Advertising Practices

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Turkish Competition Board has launched an investigation into Google and its parent Alphabet Inc. over concerns related to advertising and billing practices.

The probe will examine whether Google’s commercial conduct in its online advertising services violates Turkish competition laws. Authorities are focusing on how the company charges advertisers and advertising agencies, as well as whether its billing systems and practices create unfair market conditions.

Regulators have not yet concluded whether any violations occurred, but the investigation signals increasing scrutiny of major technology firms in digital advertising markets.

Google has faced similar regulatory pressure globally, as governments assess the dominance of large platforms in online advertising and their relationships with clients and partners.

The outcome of the investigation could lead to fines or regulatory changes if authorities determine that competition rules have been breached.

Baidu Revenue Falls on Ad Weakness

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Baidu reported a decline in quarterly revenue as continued weakness in its advertising segment outweighed gains from its growing cloud and artificial intelligence operations.

The company has expanded investment in AI infrastructure and enterprise-focused services, contributing to stronger performance in its cloud-related offerings. However, advertising—still its primary revenue source—remained under pressure amid softer economic conditions and reduced marketing spending.

Baidu indicated that AI-driven services are becoming an increasingly important part of its business strategy, with enterprise demand rising across sectors.

Despite the revenue dip, the company’s AI-powered divisions accounted for a larger share of overall performance, reflecting ongoing transformation toward technology-led growth.

Leadership reaffirmed commitment to sustained AI investment while also introducing new shareholder-focused initiatives, including plans for a dividend and continued share repurchases.