Yazılar

Turkey Probes Google Over Advertising Practices

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Turkish Competition Board has launched an investigation into Google and its parent Alphabet Inc. over concerns related to advertising and billing practices.

The probe will examine whether Google’s commercial conduct in its online advertising services violates Turkish competition laws. Authorities are focusing on how the company charges advertisers and advertising agencies, as well as whether its billing systems and practices create unfair market conditions.

Regulators have not yet concluded whether any violations occurred, but the investigation signals increasing scrutiny of major technology firms in digital advertising markets.

Google has faced similar regulatory pressure globally, as governments assess the dominance of large platforms in online advertising and their relationships with clients and partners.

The outcome of the investigation could lead to fines or regulatory changes if authorities determine that competition rules have been breached.

Baidu Revenue Falls on Ad Weakness

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Baidu reported a decline in quarterly revenue as continued weakness in its advertising segment outweighed gains from its growing cloud and artificial intelligence operations.

The company has expanded investment in AI infrastructure and enterprise-focused services, contributing to stronger performance in its cloud-related offerings. However, advertising—still its primary revenue source—remained under pressure amid softer economic conditions and reduced marketing spending.

Baidu indicated that AI-driven services are becoming an increasingly important part of its business strategy, with enterprise demand rising across sectors.

Despite the revenue dip, the company’s AI-powered divisions accounted for a larger share of overall performance, reflecting ongoing transformation toward technology-led growth.

Leadership reaffirmed commitment to sustained AI investment while also introducing new shareholder-focused initiatives, including plans for a dividend and continued share repurchases.

US senators unveil bill to curb scam ads on social media platforms

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Two U.S. senators have introduced bipartisan legislation aimed at forcing social media platforms to take greater responsibility for fraudulent advertising. Senators Ruben Gallego and Bernie Moreno said the proposed Safeguarding Consumers from Advertising Misconduct Act, or SCAM Act, would require platforms to take “reasonable steps” to prevent scam ads or face enforcement by the Federal Trade Commission and state attorneys general.

The bill would mandate verification of advertisers’ identities or the legal existence of businesses, and require platforms to quickly review and act on reports of fraudulent ads. Supporters say social media companies have become a major conduit for online scams by relaxing advertiser checks to protect ad revenues.

The proposal follows a Reuters investigation that cited internal documents at Meta Platforms estimating that scam and illicit ads could account for a significant share of revenue. Meta has disputed those figures and said it actively combats fraud. The legislation is backed by the American Bankers Association and consumer groups such as AARP, and would allow state authorities to bring civil action against non-compliant platforms.