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Getty and Perplexity Sign Multi-Year Deal to Integrate Licensed Images into AI Search Tools

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Visual content leader Getty Images has signed a multi-year licensing agreement with AI search startup Perplexity, allowing the platform to display Getty’s licensed images across its AI-powered search and discovery tools. The announcement boosted Getty’s shares by 5% on Friday, underscoring growing investor confidence in partnerships between traditional media and artificial intelligence companies.

Under the deal, Perplexity will integrate Getty’s visuals through an API, granting users access to Getty’s vast image library with proper attribution and licensing details. Each image will include credits and source links, ensuring legal compliance and transparency in AI-generated content.

The partnership comes amid growing scrutiny over AI firms’ use of copyrighted materials for training and output generation. Getty, which also licenses images to iStock and Unsplash, previously sued Stability AI over alleged image scraping. Perplexity itself has faced multiple copyright lawsuits from publishers including Japan’s Nikkei and Asahi Shimbun but has since adopted a revenue-sharing model with media partners such as TIME and Der Spiegel.

Legal experts say AI licensing agreements like this one could reshape the industry by legitimizing data use, though they note that a full licensing model may not be viable for all online content. The move aligns with Getty’s broader effort to promote safe, rights-cleared visual generation in the AI era.

Universal and Warner Music Close to Striking Landmark AI Licensing Deals

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Universal Music Group (UMG) and Warner Music Group (WMG) are reportedly on the verge of signing major artificial intelligence licensing agreements that could reshape how music is used and monetized in the AI era, according to a Financial Times report published Thursday.

Sources familiar with the discussions said that both music giants could finalize their deals within weeks, as they negotiate with a mix of AI start-ups and major tech companies.

Among the start-ups in talks are ElevenLabs, Stability AI, Suno, Udio, and Klay Vision. The labels are also in advanced discussions with industry heavyweights such as Alphabet’s Google and Spotify, according to the report.

Neither Universal, Warner, Google, nor Spotify immediately responded to Reuters’ requests for comment.

TOWARD A NEW MUSIC-AI BUSINESS MODEL

The potential deals represent a pivotal moment for the music industry, which has long battled unauthorized AI-generated content and the use of copyrighted works to train generative models. If completed, the agreements would establish a formal licensing framework allowing AI firms to access and use songs legally — for both music generation and AI model training.

Negotiations have reportedly focused on creating a payment system modeled after music streaming royalties, where every use or AI-generated playback of a song would trigger a micropayment to rights holders.

LEGAL AND ETHICAL PRESSURES ON AI FIRMS

The rise of generative AI has fueled a surge in lawsuits from artists and rights holders, accusing companies of using copyrighted material without consent or compensation. These potential licensing deals could help defuse legal tensions while providing a new revenue stream for record labels.

AI companies like ElevenLabs and Suno have been pushing the boundaries of voice synthesis and music generation, raising ethical questions about authorship and originality. By formalizing partnerships with major labels, these firms could legitimize AI-created music and ensure artists receive compensation.

A LANDMARK SHIFT FOR THE INDUSTRY

If finalized, these agreements would mark the first large-scale AI licensing model in the global music industry — a step that could influence how other creative sectors handle the intersection between AI and copyright.

Music industry observers say such deals could become a template for balancing innovation with intellectual property protection, ensuring that the creative ecosystem adapts rather than resists AI’s growing influence.

U.S. DOJ Probes Google Over Licensing Deal with Character.AI

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The U.S. Department of Justice is investigating whether Google’s licensing deal with AI startup Character.AI violated antitrust laws, according to a report by Bloomberg Law. The probe focuses on whether the deal was deliberately structured to sidestep formal merger review processes.

Key Points:

  • Nature of the Deal: In 2023, Google secured a non-exclusive license to Character.AI’s large language model (LLM) technology and subsequently hired the company’s co-founders, Noam Shazeer and Daniel De Freitas—both former Google engineers.

  • Regulatory Concern: Antitrust officials are questioning if this agreement—despite not involving an acquisition—effectively gave Google undue influence or control over Character.AI’s technology, potentially undermining market competition in the fast-growing generative AI sector.

  • Google’s Response: A spokesperson stated that Google has no ownership stake in Character.AI and that the company remains independent. “We’re always happy to answer any questions from regulators,” the spokesperson said.

  • Ongoing Scrutiny: The probe is at an early stage and may not result in formal action, but it signals heightened regulatory vigilance over AI partnerships. The DOJ can still act if the deal is deemed anti-competitive, even without triggering a formal merger review.

  • Industry Trend: Similar AI talent and technology acquisition strategies have been employed by:

    • Microsoft, which paid $650 million to license Inflection AI’s models and onboard its team.

    • Amazon, which hired Adept’s co-founders and staff in 2023.
      Both deals have also drawn regulatory interest.

  • Broader Context: Google is already facing two major antitrust lawsuits from the DOJ targeting its dominance in search and digital advertising. Earlier this month, the Federal Trade Commission (FTC) supported a proposal requiring Google to share its search data with rivals.

Strategic Implications:

The inquiry reflects regulators’ growing concern that Big Tech may be circumventing antitrust oversight through creative structuring of AI-related partnerships. As companies compete to lead in generative AI, expect increased scrutiny on licensing, hiring, and technology transfer deals that could entrench market power.