AMD Collaborates with AI Startups to Enhance Chip and Software Development
Advanced Micro Devices (AMD) is strengthening its ties with a range of artificial intelligence startups to improve both its chip hardware and software ecosystems, aiming to better compete against dominant players like Nvidia.
In its pursuit to build a competitive line of AI chips, AMD has acquired companies such as server maker ZT Systems and several small software firms to boost its talent pool and software capabilities. The company is focused on enhancing ROCm, its AI software platform, to better support the complex needs of AI developers.
Vamsi Boppana, AMD’s senior vice president of AI, described the effort as a “thoughtful, deliberate, multi-generational journey” aimed at creating hardware and software that meet evolving AI demands.
One of AMD’s key customers benefiting from these software improvements is AI enterprise startup Cohere, which focuses on building AI models tailored for large businesses. Cohere CEO Aidan Gomez said AMD’s enhancements have drastically shortened the time it takes to adapt their software to AMD chips—from weeks down to days—improving agility in deployment.
On the hardware front, OpenAI has played a notable role in shaping AMD’s upcoming MI450 series AI chips. Forrest Norrod, AMD’s executive vice president, revealed that feedback from OpenAI influenced the design of the MI450’s memory architecture and chip scalability to accommodate thousands of chips working together for AI applications. OpenAI also guided AMD on optimizing the chips for specific mathematical operations vital for AI workloads.
The MI400 series will underpin AMD’s new “Helios” server expected next year, designed to rival Nvidia’s integrated AI servers that link hundreds or thousands of GPUs.
OpenAI CEO Sam Altman appeared alongside AMD at their recent San Jose event, highlighting the ongoing collaboration between the two organizations.



