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Meta to Require AI Disclosure for Political Ads Ahead of Canadian Elections

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Meta Platforms (META.O) announced on Thursday that it will require advertisers to disclose the use of AI or other digital techniques in political or social issue ads ahead of Canada’s federal elections. This move aims to combat misinformation and increase transparency in the political advertising landscape.

The new disclosure rule will apply to ads featuring photorealistic images, videos, or realistic-sounding audio that have been digitally altered to show a real person saying or doing something they did not actually say or do. It will also apply to ads showcasing non-existent individuals or fabricated events, altered footage of real events, or misleading depictions of events that may not be accurate.

In November 2023, Meta extended its ban on new political ads following the U.S. election to combat misinformation. The company also prohibited political campaigns and advertisers in regulated sectors from using its generative AI advertising tools. Despite these efforts, Meta had a setback earlier this year when it scrapped its U.S. fact-checking programs amid pressure from conservatives to overhaul its approach to political content.

Additionally, Meta has introduced a feature allowing users to disclose when they share AI-generated content, enabling the platform to label such media accordingly.

Apple Shakes Up AI Leadership to Revitalize Siri Amid Delays

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Apple is restructuring its AI leadership to accelerate improvements to its Siri virtual assistant after facing several months of delays, according to a Bloomberg News report. The changes come as Apple works to enhance its AI capabilities following a series of setbacks, with some Siri updates now not expected until 2026.

Mike Rockwell, the vice president responsible for the Vision Products Group (VPG), will now take charge of the Siri team, marking a significant leadership shift. This move follows concerns from CEO Tim Cook about AI head John Giannandrea’s ability to effectively manage product development in this area. Rockwell, known for his work on the Vision Pro headset, will now report to software chief Craig Federighi, further distancing Siri from Giannandrea’s oversight.

In addition to Rockwell’s new role, Paul Meade, an executive who has overseen hardware engineering for the Vision Pro, will step in to manage the Vision Products Group.

Apple has been working on AI-driven features such as Apple Intelligence, which includes capabilities like rewriting emails and summarizing inboxes. However, the delays in the Siri improvements are a setback in the company’s broader AI strategy.

NatWest Partners with OpenAI to Enhance Digital Banking Experience

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NatWest has teamed up with OpenAI in a groundbreaking collaboration aimed at enhancing its digital assistants and customer support services through advanced artificial intelligence. This marks the first such partnership between a UK-based bank and OpenAI. The collaboration is part of NatWest’s strategy to improve customer experience, reduce operational costs, and combat financial fraud in the banking sector.

Under the agreement, NatWest will gain access to OpenAI’s full range of products, as well as early access to upcoming AI tools and dedicated consultancy. One of the primary areas of focus is improving NatWest’s customer-facing chatbot, Cora, and its internal virtual assistant, AskArchie. The bank hopes to leverage AI to encourage customers to report suspected fraud through Cora, reducing the heavy reliance on phone calls, and speeding up the process of securing vulnerable accounts.

In the first half of 2024 alone, UK payment fraud amounted to over £570 million ($740 million), with scammers finding increasingly sophisticated ways to trap victims. By enhancing Cora’s fraud reporting capabilities, NatWest aims to improve response times and allow call handlers to focus on other customer needs.

The bank also envisions that AI-powered digital assistants will help customers better manage their finances, ultimately contributing to more informed financial decisions. According to NatWest, the introduction of generative AI into Cora has led to a 150% increase in customer satisfaction and reduced the need for human intervention in many cases.

With around 80% of its retail customers using digital banking exclusively, NatWest sees continuous innovation in AI-driven services as a key part of its future strategy.