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Netflix, Apple Team on F1

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Netflix and Apple TV are collaborating to expand Formula One content access for U.S. audiences.

Under the arrangement, Netflix will broadcast the Canadian Grand Prix while making its motorsport docu-series available through Apple’s platform.

Apple TV has become the exclusive U.S. broadcaster of the championship this season, marking a shift in media rights distribution.

The partnership reflects a broader strategy to grow the sport’s reach through streaming platforms and enhanced storytelling.

Industry observers see the collaboration as part of a wider trend toward integrated sports content ecosystems across digital services.

Apple and NBCUniversal to launch $14.99 Apple TV–Peacock streaming bundle

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Apple and NBCUniversal’s Peacock are teaming up to launch a new streaming bundle next week that combines Apple TV+ and Peacock Premium for $14.99 per month, offering U.S. customers a 30% discount compared with separate subscriptions.

The bundle, available starting Monday, will also include an option to pair Apple TV+ with Peacock Premium Plus for $19.99 per month, the companies said on Thursday.

The partnership brings together hit shows such as Apple TV’s Ted Lasso, Silo, and Foundation with Peacock favorites including The Traitors, Bel-Air, and Law & Order, offering subscribers a richer lineup of originals, movies, and live sports.

Matt Strauss, chairman of NBCUniversal Media Group, said the collaboration was designed to simplify access for viewers and “redefine what the customer journey should be for a streaming bundle.”

As part of the rollout, users of both apps will be able to sample select shows from the partner service: Peacock subscribers will get free access to the first three episodes of Slow Horses, Palm Royale, and Prehistoric Planet, while Apple TV+ users can preview episodes of Bel-Air, Twisted Metal, and The Real Housewives of Miami.

The move underscores a growing trend in the streaming industry, where major platforms are joining forces to boost subscriber growth and improve retention amid intensifying competition and rising content costs.

Apple TV+ Earns Emmy Spotlight With Bold Creative Bets

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Nearly six years after launching Apple TV+, Apple has cemented its place in Hollywood with 81 Emmy nominations across 14 titles in 2024 — its strongest showing yet. Flagship series like sci-fi drama “Severance” and comedy “The Studio” are frontrunners for top awards, reflecting the iPhone maker’s growing influence in the entertainment industry.

Creative Freedom as a Draw

Apple has distinguished itself by taking risks on unconventional stories and granting unusual latitude to creators. Actor Seth Rogen recalled being surprised Apple allowed controversial scenes in Platonic: “They were not as corporate overlord-y as maybe I was worried they were going to be.”

That willingness has attracted A-list talent:

  • Ben Stiller brought Severance to Apple after other studios passed, praising Apple’s openness to its mind-bending premise.

  • Jason Segel credited executives for backing Shrinking, despite its risky mix of comedy and drug use.

  • Jessica Chastain praised Apple’s notes on The Savant as “specific and moving the story forward.” She now has two more projects with the streamer.

  • Vince Gilligan, creator of Breaking Bad, chose Apple for his new sci-fi series Pluribus, citing both creative trust and his past ties to executives Jamie Erlicht and Zack Van Amburg.

Growing Investment

Apple TV+ launched in 2019 with a slim slate, initially criticized for lacking a back catalog. But patient expansion has paid off:

  • $4.9 billion spent on original programming in 2024, up from $660 million in 2019 (Ampere Analysis).

  • About 60 million subscribers, according to Deepwater Asset Management’s Gene Munster.

  • Apple TV+ broke through in 2021 when Ted Lasso won the Emmy for Best Comedy.

While smaller than Netflix ($17B annual spend, 300M+ subscribers), Apple TV+ has carved a niche as a prestige platform.

Movies Bolster Brand

Apple’s TV gains follow film successes. Its original Coda won the 2022 Best Picture Oscar, and Jerry Bruckheimer’s “F1: The Movie”, filmed at real Formula 1 races, became a summer box-office hit. “They realized that accuracy was the best way to present this movie as something from Apple,” Bruckheimer said.

Hollywood’s New Power Player

Talent agency co-founder Rick Rosen said Apple has “built a very high-quality slate that’s gotten people’s attention.” With Emmy front-runners and Oscar wins, Apple’s Hollywood gamble is paying off — not just in awards, but in reputation.