Bolt CEO urges EU to prioritize self-driving tech to compete with U.S. and China
Europe must invest far more aggressively in autonomous vehicle technology if it wants to remain competitive against the United States and China, according to Markus Villig, CEO of Estonian ride-hailing and food delivery company Bolt.
Speaking to journalists on Friday, Villig said the European Union’s heavy focus on electric vehicles (EVs) risks sidelining what he called the “core technology of the next decade” — self-driving systems.
“There’s so much attention on EVs, but we’ve lost the plot on autonomous driving,” Villig said, warning that the technology gap between Europe and its global rivals is widening fast.
U.S. firms like Alphabet’s Waymo and Tesla, as well as Chinese players such as Baidu, WeRide, and Pony.ai, are leading the autonomous driving race. Waymo is preparing to launch autonomous ride-hailing services in London next year, highlighting Europe’s reliance on foreign technologies.
Villig said that the EU should treat autonomous mobility as a strategic technology, not just an industrial one, with implications for security and digital sovereignty. While the bloc is spending tens of billions of euros on EV subsidies and supply chains, he argued that comparable funding for self-driving development is virtually absent.
He proposed that the EU support domestic startups through subsidies and exclusive operating licences for robotaxis in certain cities, to help local firms gain scale before foreign competitors dominate the market.
Villig was scheduled to meet EU technology chief Henna Virkkunen later on Friday to discuss Europe’s role in the next generation of transport innovation.



