Disney Sues to Block YouTube’s Hiring of Former Exec for Sports and Media Role
Walt Disney Co. has filed a lawsuit against Alphabet Inc.’s YouTube, aiming to block the platform from hiring Justin Connolly, a former Disney executive, as its new global head of media and sports.
Filed late Wednesday in a Los Angeles state court, Disney’s legal action accuses YouTube of:
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Breach of contract
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Unfair competition
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Tortious interference with a contractual relationship
According to the lawsuit, Connolly signed a new three-year contract with Disney in November 2024, which bound him to the company until March 1, 2027. While the contract granted him a one-time right to terminate it, Disney claims this right was not exercised and that YouTube knowingly violated the terms by hiring him.
Disney is seeking both preliminary and permanent injunctions to prevent Connolly from continuing in his new role and from breaching his contractual obligations.
YouTube’s Strategic Sports Push
The hiring of Connolly marks a key moment in YouTube’s expansion into live sports and broader media management. Connolly, who spent over 20 years at ESPN and Disney, was instrumental in managing platform distribution and media partnerships.
Now, YouTube has tapped him to oversee:
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Relationships with major media companies
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YouTube’s growing live-sports portfolio
YouTube has been rapidly scaling its sports presence, highlighted by its $14 billion NFL streaming deal signed in 2022. The platform is vying with rivals like Amazon and Netflix to capture sports streaming rights and monetize its massive user base.
Legal Stakes Amid Industry Tensions
The legal dispute reflects rising tensions in the streaming and live-sports landscape, with top platforms scrambling for seasoned executives who can secure key content deals. Disney, which is preparing to launch a standalone ESPN sports streaming service, appears intent on protecting its talent pipeline and contractual integrity as it defends market share.
YouTube and Alphabet have not responded to requests for comment.
Connolly’s exit earlier this week coincided with a pivotal moment for Disney’s sports ambitions. His potential move to a direct competitor raises critical questions about intellectual property, non-compete clauses, and contract enforcement in an era of intense media consolidation and streaming disruption.


