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Google Introduces New Class of Cheap AI Models as Cost Concerns Intensify

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Google has introduced new, cost-effective AI models under its Gemini family, responding to increasing competition and concerns over the escalating costs of artificial intelligence. The new offerings, including the “Flash-Lite” model, are designed to compete with cheaper AI models like DeepSeek’s, a Chinese rival that has drawn attention for its low-cost AI training.

The company unveiled several versions of its Gemini 2.0 models, which offer varying levels of performance and pricing. Among these is the “Gemini 2.0 Flash,” which was released to the general public after being previewed to developers in December. Flash-Lite, a more affordable variant, has been developed in response to positive feedback on the earlier Flash 1.5 model. However, the cost of Gemini 2.0 Flash is higher than its predecessor.

Google’s new pricing strategy comes amid growing scrutiny from investors over the rising expenses of AI model development. Recently, DeepSeek revealed it spent just $6 million on the final training run of one of its models, prompting comparisons to the significantly higher costs cited by major U.S. AI firms, including Alphabet, Microsoft, and Meta. Despite this, DeepSeek’s low-cost model has spurred competitors to accelerate their AI spending, leading to concerns about the long-term profitability of such investments.

Pricing for Gemini Flash-Lite is competitive, with certain inputs costing as little as $0.019 per 1 million tokens. This is cheaper than OpenAI’s flagship model, which costs $0.075 per million tokens, and slightly higher than DeepSeek’s $0.014 model (though DeepSeek’s pricing will rise fivefold on February 8).

These updates reflect Alphabet’s response to the growing pressure to provide affordable AI models while maintaining a competitive edge in the rapidly evolving AI space. However, despite these advancements, investor concerns remain about the sustainability of high capital expenditures in AI development.

 

Alphabet Shares Drop Amid Cloud Growth Concerns and Rising AI Spending

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Alphabet’s stock dropped by 8% on Wednesday, driven by investor concerns over the company’s slowing cloud growth and planned capital expenditures of $75 billion for the year. This marks a significant shift for the Google parent, highlighting fears surrounding the escalating costs of artificial intelligence (AI) development.

The company’s quarterly cloud revenue grew by 30%, slower than the 35% increase seen in the previous quarter, and missed market expectations. This decline mirrors challenges faced by its larger cloud rival, Microsoft. Analysts have indicated that these results mark a shift in Google’s business model, moving from its capital-light, high-margin search advertising business to a more capital-intensive, AI-driven approach.

The projected increase in capital expenditures (CapEx) for 2025 is 29% higher than analysts’ estimates. Alphabet has indicated that it will prioritize costly AI investments to avoid falling behind competitors, a strategy that has raised concerns among investors looking for a clearer path to AI-driven profits. Analysts such as Gil Luria from D.A. Davidson expressed worry that Alphabet might be heading down the same path as Microsoft, facing the challenges of high AI costs without immediate returns.

Alphabet’s concerns were further compounded by the rise of China’s DeepSeek, a low-cost AI model that has spurred debate about the high expenses of AI development by Big Tech companies. Despite better-than-expected ad revenue performance, the heightened CapEx and cloud struggles have overshadowed the positive results.

Analysts have responded to the concerns by cutting their price targets on Alphabet’s stock, with some expressing doubts about the company’s ability to capture a significant share of the cloud market. Alphabet’s shares remain the cheapest among the major U.S. cloud providers, with a 12-month forward price-to-earnings ratio of 22.7, lower than Amazon’s and Microsoft’s ratios.

 

Meta Shares Surge 6% on Strong Q2 Earnings and Positive Revenue Forecast

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Meta shares jumped 6% on Thursday after the company reported second-quarter earnings that exceeded Wall Street’s expectations and provided an optimistic revenue forecast.

Key Figures:

• Revenue: $39.07 billion (up 22% from $32 billion a year earlier; analysts expected $38.31 billion)
• Net Income: $13.47 billion, or $5.16 per share (up 73% from $7.79 billion, or $2.98 per share; analysts expected $4.73 per share)

Meta expects third-quarter revenue between $38.5 billion and $41 billion, surpassing the average analyst estimate of $39.1 billion.

CEO Mark Zuckerberg and CFO Susan Li highlighted the benefits of Meta’s investments in artificial intelligence (AI), noting improvements in content recommendations and advertising effectiveness. Analysts at Baird and Bank of America emphasized Meta’s strong AI-related performance and growth potential in ad conversions, digital assistants, and multimodal content creation.

Meta’s capital expenditures for the year are projected to be between $37 billion and $40 billion, up from the previous low-end estimate of $35 billion. Analysts at Barclays praised Meta’s execution pace in digital advertising and anticipated new AI-driven products.