Yazılar

Perplexity AI in Talks to Raise Funds at $18 Billion Valuation Amid AI Boom

/in /tarafından

Perplexity AI, an emerging player in the AI search tool market, is in discussions to raise funds at a new valuation of $18 billion, a significant increase from its previous $9 billion valuation in November. The startup, which is backed by Nvidia, Amazon’s Jeff Bezos, and Japan’s SoftBank Group, is capitalizing on the surging demand for AI-driven search tools.

The company aims to raise between $500 million and $1 billion in this funding round, sources familiar with the matter told Reuters. The heightened interest in AI-powered chatbots and virtual agents has fueled investor enthusiasm for startups like Perplexity AI, which competes with established players such as Google’s Gemini and Microsoft-backed OpenAI’s ChatGPT.

Perplexity has been enhancing its platform to improve its competitive edge. Recently, it introduced a new web browser, Comet, which integrates AI to understand complex queries, perform tasks, and make decisions. Its “Deep Research” feature allows users to conduct in-depth research by searching through numerous sources, offering a more comprehensive overview on various topics.

Despite facing criticism from media outlets like News Corp-owned Forbes and Wired over accusations of plagiarism, Perplexity has forged partnerships with publishers to address these concerns.

The ongoing fundraising talks underscore the growing potential of AI startups, as companies like OpenAI also continue to dominate the sector with massive valuations, such as their $157 billion valuation following a $6.6 billion funding round in October.

NatWest Partners with OpenAI to Enhance Digital Banking Experience

/in /tarafından

NatWest has teamed up with OpenAI in a groundbreaking collaboration aimed at enhancing its digital assistants and customer support services through advanced artificial intelligence. This marks the first such partnership between a UK-based bank and OpenAI. The collaboration is part of NatWest’s strategy to improve customer experience, reduce operational costs, and combat financial fraud in the banking sector.

Under the agreement, NatWest will gain access to OpenAI’s full range of products, as well as early access to upcoming AI tools and dedicated consultancy. One of the primary areas of focus is improving NatWest’s customer-facing chatbot, Cora, and its internal virtual assistant, AskArchie. The bank hopes to leverage AI to encourage customers to report suspected fraud through Cora, reducing the heavy reliance on phone calls, and speeding up the process of securing vulnerable accounts.

In the first half of 2024 alone, UK payment fraud amounted to over £570 million ($740 million), with scammers finding increasingly sophisticated ways to trap victims. By enhancing Cora’s fraud reporting capabilities, NatWest aims to improve response times and allow call handlers to focus on other customer needs.

The bank also envisions that AI-powered digital assistants will help customers better manage their finances, ultimately contributing to more informed financial decisions. According to NatWest, the introduction of generative AI into Cora has led to a 150% increase in customer satisfaction and reduced the need for human intervention in many cases.

With around 80% of its retail customers using digital banking exclusively, NatWest sees continuous innovation in AI-driven services as a key part of its future strategy.

AI-Driven Shopping Boosts Online Holiday Sales, Salesforce Data Shows

/in /tarafından

AI-powered chatbots and other digital tools significantly contributed to a nearly 4% year-over-year increase in U.S. online sales during the 2024 holiday season, according to Salesforce data. Retailers harnessed AI-driven customer service features such as conversational chatbots, targeted promotions, and personalized product recommendations to attract shoppers seeking trending products and the best deals.

From November 1 to December 31, U.S. online sales reached $282 billion, up from $272 billion in 2023, surpassing Salesforce’s initial 2% growth forecast, despite more restrained discounts. AI-based chatbots saw a 42% increase in usage compared to the previous year, with Salesforce analyzing data from 1.6 trillion page views to reach this conclusion.

Globally, AI-driven sales grew to $229 billion, compared to $199 billion in 2023. While AI was a major growth driver, a concerning 28% product return rate, up from 20% in 2023, was highlighted as a potential drag on profit margins for retailers, according to Caila Schwartz, director of Consumer Insights at Salesforce.

“Retailers who have embraced AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimize revenue losses on returns and re-engage with shoppers,” Schwartz said.

The report also noted that mobile shopping peaked on Christmas Day, with 79% of all orders made through smartphones during the holiday season. Social media platforms like TikTok Shop and Instagram helped drive 14% of all traffic to e-commerce sites.