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Apple Launches Rare iPhone Discounts in China to Counter Local Competition

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Apple is offering limited-time discounts of up to 500 yuan ($68.50) on its latest iPhone models in China, aiming to bolster its market share amid intensifying competition from domestic rivals like Huawei. The four-day promotion, running from January 4 to January 7, includes discounts on several iPhone models when purchased with specific payment methods.

The flagship iPhone 16 Pro and iPhone 16 Pro Max, priced at 7,999 yuan and 9,999 yuan, respectively, will see the largest discounts of 500 yuan. Meanwhile, the iPhone 16 and iPhone 16 Plus will receive a 400 yuan reduction.

Intensified Competition and Economic Pressures

The price cuts come at a time when consumer spending in China is cautious, impacted by the country’s slowing economy and deflationary pressures, with consumer inflation hitting a five-month low in November.

Apple has faced declining market share in China, the world’s largest smartphone market, where local manufacturers have stepped up their game. Huawei has been a particularly strong competitor, re-entering the premium smartphone market in August 2023 with locally-made chipsets. Huawei also slashed prices of its high-end devices, including smartphones, by up to 3,000 yuan over a recent weekend sale on one of China’s major e-commerce platforms.

Apple’s Struggles and Recovery

Apple briefly fell out of China’s top five smartphone vendors in Q2 2024, although it managed to recover by Q3. However, its smartphone sales in the region still declined by 0.3% year-over-year in Q3, while Huawei’s sales surged by 42%, according to research firm IDC.

In addition to iPhones, the promotion also offers discounts of 200 to 300 yuan on older iPhone models, as well as reductions on MacBook laptops and iPad tablets. Customers must use designated payment methods such as WeChat Pay or Alipay to qualify for the discounts.

 

China Proposes Further Export Curbs on Battery and Critical Minerals Technology

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China’s Ministry of Commerce has proposed new export restrictions targeting technology used in processing critical minerals such as lithium and gallium, as well as in producing battery components, according to a document released on Thursday.

If implemented, the restrictions would follow a series of measures by Beijing to tighten control over critical minerals and related technologies, reinforcing its dominance in these sectors. These announcements come ahead of U.S. President Donald Trump’s second-term inauguration, during which he is expected to escalate trade restrictions on China.

Maintaining Lithium Dominance

China currently holds a 70% share of the global lithium processing market, critical for manufacturing electric vehicle (EV) batteries. Adam Webb, head of battery raw materials at Benchmark Mineral Intelligence, noted that the proposed measures would solidify China’s control over lithium chemical production for its domestic battery supply chain.

“These measures aim to sustain China’s high market share and ensure secure production for local supply chains,” Webb said. “However, they could create significant hurdles for Western lithium producers seeking access to Chinese technology for processing lithium chemicals.”

Impact on Global Battery and Mineral Industries

The proposed restrictions could disrupt the overseas ambitions of major Chinese battery manufacturers, including CATL, Gotion, and EVE Energy, by limiting their ability to export advanced technologies. Additionally, technologies related to gallium extraction could face similar constraints.

Gallium and lithium are crucial in the production of semiconductors, EV batteries, and renewable energy technologies. Restricting exports of processing technologies would not only bolster China’s domestic capabilities but could also amplify challenges for international competitors reliant on Chinese expertise and resources.

Next Steps

The public has until February 1 to provide feedback on the proposed changes. However, the document does not specify when these measures might take effect.

Analysts warn that if the restrictions are implemented, they could escalate existing tensions in global trade and technology markets, particularly as Western nations seek to reduce reliance on Chinese supply chains for critical minerals.

 

Tesla Achieves Record China Sales in 2024 Amid Global Decline

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Tesla’s performance in China hit a new high in 2024, with sales rising 8.8% to over 657,000 vehicles, even as global deliveries fell for the first time in the company’s history. In December, Tesla China recorded its highest monthly sales of 83,000 units, marking a 12.8% increase from the previous month. China accounted for 36.7% of Tesla’s total deliveries, solidifying its position as the company’s second-largest market.

Despite Tesla’s strong performance in China, global deliveries slipped by 1.1%, falling short of CEO Elon Musk’s earlier prediction of slight growth. Contributing factors included a 24% drop in exports from China, reduced subsidies in Europe, increased competition from Chinese EV makers like BYD, and a growing U.S. preference for lower-priced hybrid vehicles.

Tesla’s Shanghai plant, the company’s most productive factory, saw a 3.3% decline in sales of its China-made Model 3 and Model Y vehicles, including domestic and export markets. Total exports from China fell to 260,000 units, the lowest since 2021. Exports to Europe were particularly affected by the EU’s subsidy investigation into Chinese EVs, resulting in an October tariff of 7.8% on Tesla cars from China.

China Leads Global EV Growth

China remained the only major market with robust EV growth in 2024, accounting for 70% of global EV and hybrid sales. Over 90% of the increase in global EV sales originated in China, underscoring the country’s dominance in the electric vehicle sector. John Zeng, head of market forecasting at GlobalData, noted that China’s growth starkly contrasts with stagnation or decline in other markets.

Tesla maintained a narrow lead in global sales, delivering 1.79 million cars, just ahead of BYD’s 1.76 million units. However, BYD outpaced Tesla in growth, with a 12.1% increase in EV sales globally and a 41% surge in total passenger vehicle sales, reaching over 4.25 million units. BYD’s overseas sales rose 71.9% to 417,204 units, though it fell short of its 450,000-unit export target due to a 17% EU tariff.

Tesla’s Strategic Adjustments

Amid fierce competition and an ongoing price war in China, Tesla has extended a 10,000-yuan ($1,369.99) discount for loans on its Model Y and offered zero-interest financing for up to five years on some Model 3 and Model Y cars. These incentives aim to maintain Tesla’s competitive edge in a market dominated by aggressive cost-cutting strategies from rivals like BYD.

Challenges and Investigations

Tesla downsized its global workforce in response to declining demand and heightened competition. Similarly, BYD faced challenges, including an investigation by Brazilian authorities into the working conditions of Chinese laborers at a construction site for a BYD factory in Brazil. Nearly 20% of BYD’s overseas sales came from Brazil, highlighting its importance as a growing market despite these setbacks.