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Amazon Sues Perplexity Over AI Shopping Agent That Secretly Accessed Customer Accounts

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Amazon has filed a lawsuit against Perplexity AI, accusing the fast-growing startup of illegally accessing Amazon customer accounts through its automated “agentic” shopping feature. The complaint, filed Tuesday in a U.S. District Court in California, claims Perplexity’s Comet browser and AI agent disguised automated activity as human browsing to place orders on behalf of users.

The dispute marks a major flashpoint in the debate over regulating AI “agents” — autonomous digital assistants that can navigate websites, make purchases, and perform other online tasks on users’ behalf. Amazon said Perplexity’s technology posed security risks and had repeatedly ignored requests to stop unauthorized activity on its platform.

“Perplexity’s misconduct must end,” Amazon said in its filing, adding that the startup’s software “purposely disguised its automated activity” and that its actions were “no less unlawful” than a physical break-in.

Perplexity, whose AI tools have surged in popularity amid the rise of conversational assistants, previously dismissed Amazon’s complaints, calling them an attempt to stifle innovation and protect its ad-driven business model. “Bullying is when large corporations use legal threats to block innovation,” the startup said in an earlier blog post.

Amazon argued that Perplexity’s AI agent interfered with its ability to deliver a personalized shopping experience, undermining systems built over decades. The company added that third-party apps making purchases for users must act transparently and respect site policies.

Perplexity said its Comet AI assistant allows users to shop and compare products autonomously, while keeping login credentials stored locally, not on company servers. It argued that consumers have the right to choose their own AI shopping tools — a stance that could shape future legal battles over the limits of AI automation in e-commerce.

AI Browsers Like ChatGPT Atlas and Perplexity Comet Reportedly Able to Circumvent Paywalls

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ChatGPT Atlas, Perplexity’s Comet, and several other AI-powered browsers are reportedly able to bypass paywalls and content blockers, raising concerns about the impact on digital publishing. According to a recent report, both Atlas and Comet were able to access and generate content from multiple paywalled articles when prompted to display the information, potentially undermining the subscription-based revenue model of news outlets and premium blogs. If these claims hold true, such capabilities could significantly affect publishers who rely on paid content for income.

The Columbia Journalism Review highlighted that Atlas and Comet were particularly effective at retrieving content hidden behind paywalls, while other AI browsers, including Edge’s Copilot mode and The Browser Company’s Dia, did not demonstrate the same level of success. Both Atlas and Comet are widely available to users, with Comet offering advanced “agentic actions,” which allow the AI to perform complex tasks autonomously, including interacting with websites to retrieve information.

However, follow-up tests indicate that results may vary. When attempting to replicate the experiment with Comet, the browser reportedly refused to provide content behind the same paywalls. This discrepancy suggests that AI providers might have implemented changes to their underlying models or that the results could depend on specific prompt techniques used in the original tests.

The situation underscores ongoing ethical and legal questions regarding AI and content access. Publishers may need to explore new ways to protect their premium material, while developers of AI browsers face scrutiny over whether their tools are enabling unauthorized access. The debate is likely to intensify as AI becomes increasingly capable of interacting with subscription-based and restricted content online.

Perplexity CEO Warns Internet’s Future Shouldn’t Rely Solely on Google

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Perplexity CEO Aravind Srinivas has openly criticized Google’s dominance over the Internet, emphasizing that such control through its search engine and browser products is too significant to be concentrated in the hands of a single company. The comments come amid competition between Perplexity’s Comet browser and Google Chrome, highlighting the growing tension between emerging AI-powered browsers and established tech giants. Reports also suggest that Perplexity explored acquiring Chrome a few months ago, further indicating the company’s ambitions to challenge Google’s market stronghold. Devamını Oku