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T. Rowe Price Enters Crypto Market with First Multi-Coin ETF Filing

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T. Rowe Price has filed with the U.S. Securities and Exchange Commission (SEC) to launch its first cryptocurrency exchange-traded fund (ETF), marking the $1.77 trillion asset manager’s long-awaited entry into digital assets.

The actively managed ETF would offer exposure to five to fifteen cryptocurrencies, including bitcoin, ether, solana, dogecoin, and Shiba Inu, according to the filing. Portfolio managers would aim to outperform the FTSE Crypto US Listed Index, using a mix of fundamental, valuation, and momentum-based analysis to decide which assets to hold and how to weight them.

“This is a surprise move for such a late entrant,” said Bryan Armour, ETF analyst at Morningstar. “But T. Rowe Price appears to be targeting something differentiated to stand out in a crowded space.”

While dozens of asset managers have raced to launch single-coin ETFs, multi-asset crypto funds remain rare due to regulatory complexity and the volatility of altcoins. If approved, the T. Rowe Price fund would be among the first diversified crypto ETFs in the U.S.

The filing underscores T. Rowe’s efforts to diversify beyond traditional mutual funds, which have suffered persistent outflows. The firm has introduced 24 ETFs in recent years and recently partnered with Goldman Sachs to develop new private market products for retail investors. As part of the deal, Goldman plans to buy up to 3.5% of T. Rowe’s shares, an investment that could exceed $1 billion.

T. Rowe has been quietly building its digital asset expertise, hiring Blue Macellari, a former crypto hedge fund executive, as head of digital assets strategy in 2022.

ETF industry experts said the launch reflects a broader institutional shift. “It’s exciting to see T. Rowe expand beyond equities and bonds,” said Todd Rosenbluth of VettaFi.

However, the timing remains uncertain. The SEC faces a government shutdown that has slowed approvals, despite new listing standards paving the way for multi-coin ETFs.

If approved, the T. Rowe Price crypto ETF could signal a new era of mainstream digital asset investing from one of America’s most established financial firms.

Bitcoin Hits Record High Fueled by Institutional Demand and Crypto-Friendly U.S. Policies

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Bitcoin surged to an all-time high on Friday, driven by strong demand from institutional investors and supportive policies from the administration of U.S. President Donald Trump. The leading cryptocurrency reached a peak of $116,781.10 during the Asian trading session, marking a gain of over 24% for the year. It was last traded around $116,563.11.

Joshua Chu, co-chair of the Hong Kong Web3 Association, attributed the record rally to “relentless institutional accumulation,” noting that major investors are buying large amounts of Bitcoin, reducing available supply on exchanges.

In March, President Trump signed an executive order to create a strategic reserve of cryptocurrencies and has appointed crypto-friendly officials, including SEC Chair Paul Atkins and White House AI czar David Sacks. Trump’s family businesses have also entered the crypto space, with the Trump Media & Technology Group planning to launch an exchange-traded fund investing in various crypto tokens, including Bitcoin, according to a recent SEC filing.

Ethereum, the second-largest cryptocurrency, also experienced a strong rise, climbing nearly 5% to $2,956.82 and earlier reaching a five-month peak of $2,998.41.

Bitcoin surges to record near $112,000 amid rising institutional interest

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Bitcoin soared to a new all-time high late Wednesday, nearly touching $112,000, driven by growing risk appetite and sustained demand from institutional investors embracing the world’s largest cryptocurrency. The digital asset reached an intraday peak of $111,988.90 and was last trading around $111,259, marking an 18% gain since the start of the year.

Anthony Pompliano, founder and CEO of Professional Capital Management, highlighted bitcoin’s increasing appeal to large investors in a letter to clients:
“Bitcoin is the only asset I am aware of where it becomes less risky as it grows in size… With its market cap now measured in trillions, almost every capital allocator on the planet can put exposure on.”

The rally has been supported by crypto-friendly policies from the Trump administration, which have unlocked more capital for digital assets. For example, Trump Media & Technology Group recently filed to launch an exchange-traded fund investing in multiple cryptocurrencies, including bitcoin, ether, solana, and ripple.

Bitcoin’s surge also boosted the broader cryptocurrency market. Ether, the second-largest token, climbed to a one-month high of $2,794.95, last up 5.4% at $2,740.99. Shares in crypto-related companies also gained, with MicroStrategy rising 4.7% to $415.41 and Coinbase Global up 5.4% to $373.85.