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Dutch Court Orders Meta to Simplify Facebook and Instagram Timelines

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A Dutch court has ordered Meta Platforms to change how it presents Facebook and Instagram timelines, ruling that users must be given a simple and direct way to opt out of personalized content based on profiling.

The decision, issued on Thursday, found that elements of Meta’s current design violate the EU’s Digital Services Act (DSA), a sweeping law intended to curb manipulative digital practices and increase user control over online platforms.

Under the ruling, Meta has two weeks to implement the changes in the Netherlands. Users must be able to select a chronological timeline or another non-profiled feed, and — critically — that choice must remain active instead of resetting when users close the app or browser.

The court said Meta’s practice of automatically reverting users to the algorithmic “recommended content” feed amounted to a “dark pattern”, a manipulative design that limits free choice and infringes on the right to freedom of information.

“People in the Netherlands are not sufficiently able to make free and autonomous choices about the use of profiled recommendation systems,” the court said.

The timing of the ruling was also significant: the court noted that these design practices could influence public opinion ahead of the Dutch general election on October 29, emphasizing the importance of media neutrality and user autonomy.

META TO APPEAL

Meta said it would appeal the decision, insisting it had already made substantial adjustments to comply with the DSA and had notified Dutch users about how to view non-personalized feeds.

“We introduced substantial changes to our systems to meet our regulatory obligations under the DSA,” a Meta spokesperson said. “Proceedings like this threaten the digital single market and the harmonized regulatory regime that should underpin it.”

Meta also argued that such rulings should be handled at the EU level rather than by individual member states, warning that fragmented national court decisions could undermine the DSA’s unified enforcement goals.

DIGITAL RIGHTS GROUP CELEBRATES

The Dutch digital rights organization Bits of Freedom, which filed the case, welcomed the court’s ruling.

“It is unacceptable that a few American tech billionaires can determine how we view the world,” said spokesperson Maartje Knaap, calling the decision a major victory for digital freedom and user rights in Europe.

The ruling marks a new milestone in the EU’s effort to hold global tech firms accountable under the DSA — and could inspire similar challenges in other member states as regulators and courts push for greater transparency and user control in digital platforms.

Amazon faces FTC in trial over claims it tricked millions into Prime subscriptions

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The U.S. Federal Trade Commission (FTC) opened its case against Amazon on Tuesday, accusing the company of deliberately making it difficult for customers to avoid or cancel Prime subscriptions, prioritizing revenue growth over consumer choice.

FTC’s case:

FTC attorney Jonathan Cohen told jurors that Amazon knowingly enrolled millions of people in Prime without clear consent, using deceptive sign-up practices and “dark patterns” in its cancellation system. “More members, more money,” Cohen said, arguing Amazon refused to simplify processes because it feared sign-ups would fall.

The agency says Amazon’s practices violated the Restore Online Shoppers’ Confidence Act (ROSCA), pointing to the so-called “Iliad flow” — a cancellation process requiring up to seven clicks to end a membership, despite misleading prompts suggesting the process was already complete. An FTC expert estimated 40 million customers were signed up without consent.

Prime subscriptions cost $14.99 per month, covering free expedited shipping and access to streaming and other perks. For some households, Cohen noted, that monthly charge meant “grocery money, gas, or the last bit to make rent.”

Amazon’s defense:

Amazon attorney Moez Kaba rejected the FTC’s claims, insisting the company clearly disclosed terms and made canceling straightforward. He accused regulators of cherry-picking evidence and misinterpreting internal documents. Kaba argued ROSCA’s requirements remain vague and compliance “shouldn’t feel like Goldilocks” guessing the right level of disclosure.

Broader crackdown:

The trial is part of a bipartisan push against “subscription traps” and hidden fees. The FTC also sued Uber and LA Fitness this year over similar cancellation hurdles. The case began during Trump’s presidency and advanced under Biden, showing rare regulatory continuity across administrations.

Stakes:

  • Damages: Potentially hundreds of millions of dollars plus fines of up to $53,000 per violation.

  • Reputation: A conviction could tarnish Amazon’s customer-first image.

  • Executives: Three senior executives, including Jamil Ghani, face personal liability after a judge ruled they could be held accountable for violations.

The trial is expected to last about a month, with testimony from customers and current and former Amazon staff. The outcome could set a precedent for how aggressively regulators can police dark patterns and subscription practices across the digital economy.

Shein Faces EU Complaint Over ‘Dark Patterns’ in Online Sales Tactics

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Pan-European consumer group BEUC has filed a formal complaint with the European Commission against fast-fashion giant Shein, accusing the online retailer of using manipulative design techniques—commonly known as “dark patterns”—to push consumers into buying more on its app and website.

According to BEUC’s report, Shein employs a variety of aggressive tactics, including pop-ups that warn users they may lose discounts if they leave the app, countdown timers that pressure customers to complete purchases quickly, and infinite scrolling that keeps shoppers continuously engaged. BEUC argues that these techniques encourage overconsumption and may violate EU consumer protection laws.

The organization also highlighted the excessive notifications sent by the Shein app, with one example showing a single phone receiving 12 push notifications in one day. BEUC Director General Agustin Reyna stated, “For fast fashion you need to have volume, you need to have mass consumption, and these dark patterns are designed to stimulate mass consumption.”

Reyna added that a satisfactory resolution would require Shein to remove these manipulative features, though he questioned whether the company has sufficient incentive to alter practices that drive sales volume.

Shein Responds, Tensions Remain

In response, Shein said it is cooperating with EU regulators: “We are already working constructively with national consumer authorities and the EU Commission to demonstrate our commitment to complying with EU laws and regulations.” The company also expressed frustration that BEUC had declined its request for a meeting.

Shein’s success in Europe has been fueled by its highly engaging app experience, which incorporates gamification elements. For instance, its “Puppy Keep” game allows users to care for a virtual dog and earn reward points redeemable for free items. These points accumulate through daily log-ins, frequent scrolling, and purchases—further driving customer engagement and sales.

Broader Industry Under Scrutiny

BEUC’s complaint extends beyond Shein, calling on European consumer protection authorities to investigate similar practices across the broader fast-fashion industry. “Dark patterns are widely used by mass-market clothing retailers,” BEUC noted, urging regulators to expand their inquiry.

A total of 25 BEUC member organizations from 21 countries, including France, Germany, and Spain, have joined the complaint filed with the European Commission and the EU consumer protection network.

This latest action follows a separate warning issued by the European Commission last month, which notified Shein that some of its practices breach EU consumer law. The Commission warned that Shein faces potential fines if it fails to address these concerns.

Increasing Regulatory Pressure

In addition to consumer protection concerns, Shein is also under investigation by EU tech regulators for its compliance with online content rules as part of the bloc’s broader push to tighten oversight on major digital platforms.

Shein’s rival Temu, another rapidly growing discount platform, has also been targeted by BEUC for similar dark pattern practices.