Vertu Motors warns of $7.4 million profit hit after JLR cyberattack
Vertu Motors said it expects up to a 5.5 million-pound ($7.4 million) impact on annual profit following the Jaguar Land Rover (JLR) cyberattack that disrupted operations for nearly six weeks. The British car dealer’s shares fell 3.5% in early trading after the announcement.
JLR, owned by India’s Tata Motors, began restarting its systems this week after the incident crippled parts of its network. Vertu, which operates 10 JLR dealerships across the UK, said about 2 million pounds of the loss occurred in September, and the total effect will depend on how quickly JLR fully restores operations.
“We’re working with our insurers to assess a possible claim under our policy, which covers third-party system outages,” said CEO Robert Forrester.
Vertu noted that, excluding the cyberattack’s impact, it still expects annual pretax profit to align with market forecasts of around 27.2 million pounds. For the six months ending August 31, adjusted profit before tax stood at 20 million pounds, a nearly 10% decline from the previous year.
The incident highlights the growing financial risks of cybersecurity failures in the automotive industry, where interconnected supply chains leave dealerships and manufacturers increasingly exposed.

