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T-Mobile Ends DEI Programs Amid FCC Approval Push for Major Deals

T-Mobile US announced on Wednesday that it is terminating its diversity, equity, and inclusion (DEI) programs as it seeks approval from the Federal Communications Commission (FCC) for two significant transactions. In a letter to FCC Chair Brendan Carr, made public the same day, T-Mobile confirmed it is ending all DEI-related policies “not just in name, but in substance.”

The wireless carrier will eliminate any individual roles or teams dedicated to DEI, remove all DEI references from its websites, and strip DEI content from employee training materials. FCC Chair Carr welcomed the move, calling it “another good step forward for equal opportunity, nondiscrimination and the public interest.”

T-Mobile is awaiting FCC clearance to acquire most of regional carrier United States Cellular’s wireless operations, including customers, stores, and 30% of its spectrum assets, in a $4.4 billion deal. The FCC is also reviewing a separate deal where T-Mobile plans to form a joint venture with investment firm KKR to acquire internet service provider Metronet, which serves over 2 million homes and businesses across 17 states. T-Mobile intends to invest approximately $4.9 billion for a 50% stake in the joint venture and full ownership of Metronet’s residential fiber operations upon closing.

However, the decision has drawn criticism from FCC Commissioner Anna Gomez, a Democrat, who called T-Mobile’s move “a cynical bid to win FCC regulatory approval” and accused the company of mocking its stated commitments to fighting discrimination and promoting fairness.

This is not the first time the FCC, under Chair Carr, a Trump appointee, has linked approval of telecom mergers with the dismantling of DEI programs. In May, the FCC approved Verizon’s $20 billion acquisition of Frontier Communications’ fiber-optic assets after Verizon agreed to end its DEI initiatives following an FCC investigation. Earlier in the year, Carr also opened a probe into Comcast’s promotion of DEI programs.

The rollback of DEI efforts follows former President Trump’s executive orders in January aimed at dismantling government-backed DEI programs and pressuring private companies to follow suit.

Right-Wing Activist Targets Corporate DEI Programs and Social Policies

Robby Starbuck, a former Hollywood director turned conservative activist, is gaining traction by campaigning against major American brands’ diversity, equity, and inclusion (DEI) programs, LGBTQ events, and climate change policies. Leveraging online platforms, Starbuck has focused his efforts on brands like Harley-Davidson, Tractor Supply Co., and John Deere, criticizing their recent DEI initiatives and advocating for a rollback of such policies. His activism has reportedly influenced companies like Brown-Forman and Lowe’s to scale back their diversity programs.

Starbuck argues that corporate DEI initiatives are a guise for leftist agendas and that climate change policies are ineffective. His rhetoric includes controversial views on LGBTQ pride events, which he claims promote inappropriate content for children. Despite his criticism, experts note that his campaign reveals the inherent fragility of corporate DEI efforts, which can be easily disrupted by organized opposition.

Living near Nashville, Starbuck runs a significant social media presence, with over half a million followers on X, and is supported by prominent right-wing figures. His campaign aligns with broader right-wing attacks on corporate social responsibility, a trend that has seen pressure on brands like Bud Light and Disney. This movement has led to significant financial impacts and policy reversals in some cases.

Starbuck’s activism highlights a contentious debate over corporate involvement in social issues, with critics arguing that his call for “neutrality” is itself a political strategy. As companies navigate this polarized environment, they face growing scrutiny and pressure from both sides of the ideological spectrum.