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Trade Desk Shares Plunge After CEO Flags Tariff-Driven Pressure on Large Advertisers

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Trade Desk (TTD.O), the cloud-based advertising technology firm, faced its largest single-day stock drop on record Friday after CEO Jeff Green warned that ongoing tariff uncertainties are causing some of the world’s biggest advertisers to hold back on ad spending. The sharp decline threatened to erase nearly $16 billion from the company’s market value if losses hold.

Green highlighted that Trade Desk’s focus on large global advertisers makes it particularly vulnerable to economic pressures related to trade policies, contrasting with competitors that rely more on small and medium-sized businesses. The tariff-driven caution has led to a slowdown in launching new ad campaigns, especially in sectors most impacted by trade tensions.

Rosenblatt Securities analyst Barton Crockett noted that Trade Desk’s growth decelerated and underperformed Meta’s 22% growth, raising concerns that “closed gardens” like Meta’s platforms may be outpacing the open internet ad ecosystem that Trade Desk serves. Additionally, Trade Desk’s heavy exposure to large brands facing tariff pressures has added to investor concerns.

Despite the headwinds, the company projects current-quarter revenue of at least $717 million, roughly in line with analyst expectations. Still, at least 11 analysts have lowered their price targets on Trade Desk stock, bringing the median target down to $84.

Analysts at MoffettNathanson pointed out that as Trade Desk signs more brands to joint business plans, agencies might increasingly bring media buying in-house, posing another challenge.

On a leadership note, Trade Desk appointed Alex Kayyal as its new chief financial officer, effective August 21, succeeding Laura Schenkein.

Pinterest Profit Miss Overshadows Strong Gen Z User and AI-Driven Growth

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Pinterest reported second-quarter results that missed profit expectations, causing shares to drop over 11% in after-hours trading despite strong revenue and user growth. The company posted adjusted earnings per share of 33 cents, below analysts’ estimate of 35 cents.

Pinterest’s revenue grew 17% year-over-year to $998.2 million, surpassing expectations of $974.8 million. The platform’s user base has expanded significantly, with Gen Z now making up more than half of its users, fueling growth. Additionally, Pinterest’s AI-powered advertising suite, Performance+, has gained traction among mid-market advertisers, cutting campaign creation times by half.

Looking ahead, Pinterest forecast third-quarter revenue between $1.03 billion and $1.05 billion, roughly in line with analyst expectations but signaling no acceleration from the previous quarter’s growth rate. Analysts noted that high market expectations may have contributed to the selloff following the earnings report.

The company faces competitive pressure from peers like Meta and Reddit, which reported strong quarterly results, while Snap saw its slowest revenue growth in over a year. Changes in U.S. import duty rules also tightened advertising budgets for smaller platforms like Snap, indirectly benefiting larger platforms like Pinterest.

Pinterest’s ad pricing fell 25% year-over-year, impacted by a growing share of international ad impressions where rates are lower. The company’s monthly active users (MAUs) reached 578 million, up 11% year-over-year and beating estimates, though user growth slowed compared to the previous quarter.

Analysts suggest that Pinterest’s user base may be nearing saturation despite ongoing AI enhancements aimed at driving growth.

Snap Shares Plunge as Ad Glitch and Competition Stall Growth

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Snap’s (SNAP.N) shares fell nearly 21.5% in early trading on Wednesday following a weak quarterly performance and intensifying competition, highlighting its ongoing challenge to keep pace with AI-driven rivals.

The company’s slowest revenue growth in over a year was driven by advertisers cutting marketing budgets amid economic uncertainty and favoring larger platforms like TikTok and Meta’s Facebook and Instagram. A glitch in Snap’s ad-buying platform, which caused ads to be delivered at discounted rates, also contributed to the slowdown. Although Snap’s revenue met estimates, it was a significant drop from the double-digit growth seen over the past five quarters. Snap’s market value could fall by approximately $3.24 billion if losses persist.

Analysts at MoffettNathanson noted advertisers prefer platforms with direct access to purchase-ready users, diverse marketing tools, and clear ROI metrics — areas where Snap currently lags.

Snap’s performance contrasts with competitors Meta and Reddit, which reported strong second-quarter results, driving their shares up by 30.3% and 21.8% respectively this year, compared to Snap’s 12% decline. Following the results, at least 14 brokerages cut Snap’s price target, bringing the median to $9.

Snap is betting on its Sponsored Snaps video ad format, rolled out more broadly in June across the U.S. and other markets, which has driven increased user engagement and actions.

Morgan Stanley analysts said, “For Snap to capitalize on improvements in engagement, it must better demonstrate ad efficacy to advertisers and reduce barriers to adopting its products.”