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Google fails to resolve EU antitrust dispute over search result bias

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Google said it has been unable to resolve disagreements with major travel and search service providers — including Skyscanner and Booking.com — over how it presents search results, leaving the company exposed to a potential European Union antitrust fine. The disclosure follows a two-day workshop (July 7–8) hosted by the European Commission, where Google presented its latest proposals to address long-standing allegations that it favors its own services like Google Flights, Hotels, and Shopping over rivals.

Under the EU’s Digital Markets Act (DMA), which aims to curb the dominance of “gatekeeper” platforms, violations can trigger fines of up to 10% of global annual revenue — a serious threat for Alphabet, Google’s parent company.

At the workshop, Google offered two new options: Both would give vertical search competitors (like Skyscanner, Kelkoo, and Booking.com) a box at the top of the results page, while listings for individual providers such as airlines, hotels, and restaurants would appear underneath. However, critics argue the proposals still tilt in Google’s favor.

Skyscanner CEO Bryan Batista said the latest suggestions risk “misleading consumers and cementing Google’s position” in organic search. Meanwhile, lawyer Thomas Hoppner — who represents complainants against Google — criticized the company for deflecting blame onto tensions between intermediaries and direct service providers instead of addressing its own alleged self-preferencing behavior.

Google’s Director of Competition, Oliver Bethell, acknowledged the conflict in a LinkedIn blog post, saying: “Competing interests continue to pull us in different directions.” He added that while feedback was welcomed, it’s time to conclude the debate, emphasizing that Google must act in the interest of broader users, not just a few commercial parties.

The European Commission is expected to make a final judgment on Google’s compliance in the coming months. Should regulators find the company in breach, it could trigger one of the most significant enforcement actions yet under the DMA.

Apple Appeals €500 Million EU Fine Over App Store Restrictions

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Apple has officially filed a lawsuit challenging a €500 million ($587 million) antitrust fine imposed by the European Commission, contesting claims it violated the Digital Markets Act (DMA). The tech giant submitted the appeal on Monday, the final day to do so, at the EU’s General Court, the bloc’s second-highest legal authority.

The Commission ruled in April 2025 that Apple had unlawfully restricted app developers from directing users to cheaper payment options outside the App Store, a practice viewed as anti-competitive under the DMA.

In a public statement, Apple argued that the decision “goes far beyond what the law requires,” adding that the imposed fine was “unprecedented” and that the Commission is now effectively mandating how we run our store. Apple said it changed its policies to avoid daily fines of up to €50 million, or 5% of its average global daily revenue.

Despite modifying its App Store rules last month to comply with EU regulations, Apple insists the changes were made under protest, calling the Commission’s stance “confusing for developers and bad for users.” The company maintains that its original policies were fair and necessary for maintaining quality and user safety within the App Store ecosystem.

The European Commission has begun gathering feedback from developers to assess whether Apple’s revised App Store practices meet the obligations of the DMA. A decision on whether further changes will be required is still pending.

The case represents a significant moment in the EU’s broader campaign to rein in the influence of Big Tech, using the DMA to challenge gatekeeper platforms like Apple, Meta, Google, and Amazon. It also marks one of the first major legal battles under the DMA framework, setting a precedent for how tech firms may operate across the EU going forward.

Google Proposes New Search Changes to Avoid EU Antitrust Fine

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Google has submitted a new proposal aimed at addressing complaints from rivals and avoiding a possible European Union antitrust fine, Reuters has learned from a confidential document. This comes ahead of a critical July 7-8 meeting in Brussels with the European Commission and competitors.

The proposal, referred to as “Option B,” offers an alternative to an earlier plan presented last week. It suggests displaying two boxes on Google’s search results page: a vertical search service (VSS) box featuring links to specialized search engines for hotels, airlines, restaurants, and transport, and below it, a separate box listing free links to individual suppliers in those categories. Google would manage the supplier information but the setup aims to avoid the VSS box being dominated by Google’s own services.

This proposal seeks to comply with the EU’s Digital Markets Act (DMA), which targets large tech companies to prevent unfair self-preferencing and foster competition. Google has already made hundreds of product changes under the DMA framework.

Despite the efforts, Google remains concerned that some DMA requirements could degrade online user experience in Europe. If found in violation of the DMA, Google could face fines up to 10% of its global annual revenue.