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Google Proposes Tweaks to Search Results to Avoid EU Fine Under Digital Markets Act

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Google has offered new concessions to the European Union in an effort to avoid potentially steep antitrust penalties, according to documents reviewed by Reuters. The tech giant’s latest proposal seeks to address concerns that it has been unfairly favoring its own services—like Google Shopping, Google Hotels, and Google Flights—over those of competitors, in violation of the EU’s Digital Markets Act (DMA).

The DMA, which came into force earlier this year, establishes strict requirements for dominant tech companies—or “gatekeepers”—to ensure fair competition and increased consumer choice. The European Commission formally charged Google three months ago, citing anti-competitive practices in vertical search results.

In response, Google has suggested offering a dedicated box at the top of its search results page to showcase a selected third-party vertical search service (VSS), such as platforms specializing in hotel or flight searches. This VSS would be chosen using objective, non-discriminatory criteria and would display three direct links—such as to hotels, airlines, or transport services—formatted identically to Google’s own listings.

Other competing VSS platforms would still be displayed lower in the rankings, but only in expanded view if users click to see more results. Google stated in the documents that while it does not agree with the Commission’s preliminary findings, it is willing to make changes “on a without prejudice basis” to reach a resolution.

The European Commission has called for a feedback meeting with rivals on July 8. Some competing companies told Reuters—on condition of anonymity—that the proposed changes fall short and do not ensure genuine parity with Google’s own offerings.

This is not Google’s first encounter with the EU on similar grounds. In 2017, the company was fined €2.4 billion for giving illegal advantage to its comparison shopping service. The current proceedings under the DMA could result in further significant penalties if the EU deems Google’s remedies insufficient.

Dutch Court Confirms Apple Abused Dominant Market Position in Dating App Case

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A Dutch court has upheld a 2021 ruling by the Netherlands Authority for Consumers and Markets (ACM), confirming that Apple abused its dominant position in the dating app market through restrictive practices imposed via its App Store.

The Rotterdam District Court ruled that Apple was unfairly forcing dating app developers to use its in-app payment system, prohibiting references to alternative payment methods, and charging up to 30% commission (or **15% for smaller developers). These practices, according to the court, violated EU antitrust regulations.

In 2021, ACM had fined Apple €50 million ($58 million) for failing to comply with its order to change these app store policies. Monday’s court decision affirms that the regulator was justified in both its assessment and the penalties it imposed.

Apple announced it will appeal the ruling, defending its policies as protective of user privacy and security. “This ruling undermines the technology and tools we’ve created to benefit developers and protect users’ privacy and security, and we plan to appeal,” an Apple spokesperson said in a statement to Reuters.

The case highlights growing regulatory scrutiny of Apple’s App Store rules, which have come under fire in several jurisdictions for being anti-competitive. It also adds to the pressure from EU’s Digital Markets Act (DMA), which is designed to open digital markets and limit the control of dominant platforms.

EU Commission Plans to Reduce Overlap in Tech Regulations, Says Virkkunen

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The European Commission is exploring ways to streamline its digital regulations in response to concerns from businesses about regulatory complexity, EU digital chief Henna Virkkunen stated on Thursday. However, she emphasized that key laws like the Digital Services Act (DSA), Digital Markets Act (DMA), and AI Act will not be weakened.

Addressing Business Concerns

Speaking outside a meeting in Amsterdam, Virkkunen acknowledged that companies often struggle with compliance due to overlapping regulations. “It’s often the same company that has to comply with different rules,” she said. The Commission aims to reduce unnecessary bureaucracy, particularly reporting obligations, without compromising the effectiveness of the regulations.

No Compromise on Compliance

Virkkunen reaffirmed that all companies operating in the EU—whether European, American, or Chinese—must adhere to the bloc’s digital laws. She also stressed the importance of consistent enforcement across EU member states rather than introducing additional directives.

Balancing Regulation and Competitiveness

The EU’s strong regulatory stance on tech has faced criticism from both U.S. officials, including former President Donald Trump, and European businesses concerned about over-regulation. Earlier this month, the Commission delayed adopting new climate and sustainability rules amid similar complaints about regulatory burdens affecting the EU’s competitiveness against the U.S. and China.

Virkkunen’s comments signal a potential shift towards simplifying compliance processes while maintaining the EU’s leadership in tech regulation.