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Trump Media unveils plan to distribute new cryptocurrency to shareholders

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Trump Media and Technology Group said on Wednesday it will distribute a new digital token to its shareholders, expanding its push into digital assets as the policy environment for cryptocurrencies grows more supportive in Washington.

Shares of the company, which is linked to U.S. President Donald Trump and operates the social media platform Truth Social, were up about 5% in early trading following the announcement.

Under the plan, shareholders will receive one digital token for each share they hold, the company said. Additional details about the launch are expected in 2026. Trump Media said the token is expected to operate on the Cronos blockchain.

Cryptocurrencies have become an increasingly visible part of the Trump family’s business activities, drawing criticism from opponents who cite potential conflicts of interest. Trump has pledged to make the United States the “crypto capital of the planet,” while his return to the White House in January has coincided with a more favorable climate for the sector. Legislation covering parts of the crypto industry was passed over the summer, and several enforcement actions were dropped.

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During the campaign, Trump courted industry support by branding himself a “crypto president.” His family’s ventures, including World Liberty Financial, have also helped push digital assets further into the mainstream. Just days before his inauguration, Trump launched a meme coin known as $TRUMP, which briefly surged to a market value of more than $14.5 billion before sharply declining.

The White House has dismissed allegations of conflicts of interest, saying Trump’s extensive real estate, media and other business holdings are placed in a trust managed by his children.

The token announcement comes during a broader downturn in the crypto market. Bitcoin is down about 6% so far this year and is on track for its first annual decline since 2022, reflecting a wider retreat from riskier assets as investors reduce exposure to volatility.

Coinbase Unveils Platform for Early Access to New Digital Tokens

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Coinbase Global has announced the launch of a new token sales platform that will give retail investors the opportunity to purchase digital tokens before they are listed on the exchange — marking the first major public token sale opportunity for U.S. users since 2018.

The company’s shares rose about 4% in morning trading following the announcement, reflecting growing optimism over Coinbase’s efforts to tap into the multi-trillion-dollar digital asset market.

The new platform will host around one token sale per month, using an algorithm-based allocation system to determine how tokens are distributed among investors. Buyers will have a one-week window to submit their purchase requests.

“Token issuers coming to market today struggle to get their tokens into the hands of real users while building deep exchange liquidity. Coinbase is changing that,” the exchange said in a company blog post.

Investors will be able to pay for purchases in USD Coin (USDC), a dollar-pegged stablecoin issued by Circle Internet Group, according to the Wall Street Journal, which first reported the launch.

The first project to debut on the platform will be Monad, a blockchain startup that plans to hold its token sale next week. Coinbase said additional features such as limit orders and larger allocations for target user bases will be introduced in the coming months.

The move comes as interest from both retail and institutional investors in digital assets continues to grow, driving major exchanges like Coinbase to expand their product offerings and reclaim ground from global competitors.

SEC’s ‘Crypto Mom’ affirms tokenized securities remain subject to regulations

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Hester Peirce, a Republican commissioner of the U.S. Securities and Exchange Commission (SEC) known as “crypto mom” for her supportive views on cryptocurrencies, emphasized on Wednesday that tokenized securities must comply with existing securities regulations.

Peirce stated, “As powerful as blockchain technology is, it does not have magical abilities to transform the nature of the underlying asset. Tokenized securities are still securities.” Tokenization refers to converting traditional shares into digital tokens traded on blockchain platforms. Investors holding these tokens own a representation of the underlying securities.

She warned that tokens issued by third parties, rather than the original security issuers, carry distinct risks for investors.

The concept of tokenized securities is gaining traction in the crypto and finance industries as a potential way to innovate trading processes. Coinbase recently revealed it is seeking SEC approval to offer blockchain-based stock trading.

SEC Chairman Paul Atkins, also a Republican, voiced support for fostering innovation but stressed regulatory oversight remains important. Critics argue that tokenization could be exploited to bypass SEC rules, putting retail investors at risk.