Şunun için etiket arşivi: drive-through orders

Taco Bell, a brand under Yum Brands, has introduced a new artificial intelligence-powered tool designed for restaurant managers, marking the latest move by a fast-food giant to integrate labor-saving technology. The announcement was made at a Yum investor event in Brooklyn, New York, where Taco Bell executives revealed that the company has invested $1 billion into digital and technological advancements.

The AI tool, called Byte AI Restaurant Coach, is designed to assist restaurant managers with various tasks such as labor and inventory management. Taco Bell’s Chief Digital and Technology Officer, Dane Mathews, explained that AI is already being used in some locations for labor and inventory purposes.

During the event, Taco Bell Chief Operating Officer Jason Kidd demonstrated the potential of the AI assistant with a video skit showing a restaurant manager interacting with the AI character. The AI assistant, played by an actor, points out missing shifts and even offers to assist in the drive-through in case of employee absenteeism.

Currently, around 500 Taco Bell locations in the U.S. utilize AI-driven voice technology for taking drive-through orders, a significant increase from 100 locations just six months ago. While some analysts found the demonstration “cool yet slightly unsettling,” Taco Bell’s Chief Technology Officer, Joe Park, clarified that the purpose of AI integration is not to cut labor costs but to free up workers for other responsibilities.

The fast-food industry has been increasingly embracing technology to evolve a business model that largely remained unchanged for decades. Competitors such as Chipotle and McDonald’s have also made significant strides in AI integration, with McDonald’s even collaborating with Google Cloud to bring AI to its locations, though not without challenges.

Taco Bell’s tech, under the brand name Byte by Yum, is currently used in nearly 25,000 of Yum’s 61,000 restaurants globally. The company is optimistic about expanding its digital footprint, with the possibility of eventually licensing the technology to businesses outside the Yum ecosystem.

Despite some technical advancements, Mathews acknowledged that Taco Bell’s journey with AI is still in its early stages. Analysts have expressed excitement about the software, with some suggesting that Yum could one day sell these tools beyond its own restaurants.