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Nvidia-backed Perplexity launches AI-powered Comet browser to challenge Google Chrome

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Nvidia-backed startup Perplexity AI announced on Wednesday the launch of Comet, a new AI-powered web browser designed to compete with Alphabet’s dominant Google Chrome. The browser aims to revolutionize web navigation by using intelligent AI agents capable of thinking, acting, and deciding on users’ behalf, streamlining tasks into a conversational experience.

Google Chrome currently dominates the global browser market with a 68% share as of June, far ahead of competitors like Safari, Microsoft Edge, and Firefox.

Comet offers users a unified interface where they can ask questions, perform tasks such as booking meetings, compare products, and summarize complex content—all via a built-in AI assistant. The browser targets simplifying workflows with natural language interactions.

Currently, Comet is accessible to subscribers of Perplexity Max, which costs $200 per month, with plans for a wider rollout by invite over the summer.

Backed by investors including Jeff Bezos, SoftBank, and Nvidia, Perplexity is positioning Comet not only as a browser competitor but also exploring new revenue avenues through advertising and e-commerce integration.

The move follows similar AI enhancements by competitors: OpenAI added a search engine feature to ChatGPT, and Google launched AI Overviews, an AI-driven search summary tool, last May.

Comet prioritizes user privacy by storing data locally and not using personal information for AI model training—a key differentiator likely to attract privacy-focused users.

However, Perplexity faces criticism from media companies like News Corp, Forbes, Wired, and Dow Jones for allegedly using their content without permission or payment. In response, Perplexity has introduced a publisher partnership program aimed at fostering collaboration with news organizations.

Amazon Prime Day to Boost U.S. Online Sales to $23.8 Billion, Adobe Forecasts

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Online sales in the U.S. are projected to reach $23.8 billion during Amazon’s extended 96-hour Prime Day event from July 8 to 11, marking a 28.4% increase compared to last year, according to Adobe Analytics. This surge reflects consumers’ eagerness for strong discounts, especially on back-to-school items like apparel and electronics.

Adobe highlighted that this sales volume is equivalent to “two Black Fridays,” noting that shoppers are increasingly using generative AI tools to hunt for deals and get an early start on their back-to-school shopping. The expansion of Prime Day from 48 to 96 hours also responds to growing competition from retailers like Walmart and Target, who are launching their own promotions during the same period.

Consumers are expected to “trade up” by purchasing higher-priced items such as electronics, sporting goods, and appliances, while choosing more budget-friendly options in categories like home, garden, and groceries. Clothing discounts are forecast to deepen to 24%, up from 20% last year, while electronics discounts may slightly decrease to 22%.

Back-to-school essentials, including backpacks, lunchboxes, headphones, and computers, are also expected to see sales growth. Additionally, the use of Buy Now Pay Later (BNPL) payment options is anticipated to rise slightly to 8% of online spending, up from 7.6% last year.

Adobe’s forecast is based on analysis of 1 trillion visits to U.S. ecommerce sites, covering 100 million SKUs across 18 product categories.

Indonesia Antitrust Agency Grants Conditional Approval for TikTok’s Tokopedia Acquisition

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Indonesia’s antitrust authority, the KPPU, has given a conditional green light to TikTok’s $840 million acquisition of a 75.01% stake in Tokopedia, the country’s largest e-commerce platform. The deal, completed in January 2024, was previously scrutinized for potential monopoly risks.

The KPPU’s approval comes after TikTok and Tokopedia agreed to meet several conditions designed to safeguard fair competition. These include maintaining open access to payment and logistics services and prohibiting predatory pricing practices that could harm market fairness.

During its probe, the agency had flagged concerns over increased market concentration and the possibility of post-acquisition price hikes due to TikTok’s dominant position. The conditions aim to mitigate these risks and promote a balanced digital marketplace.

TikTok expressed respect for the KPPU’s decision and reiterated its commitment to fair competition principles. The KPPU will continue monitoring compliance with the conditions until June 17, 2027, retaining authority to impose sanctions if violations occur.