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EA’s ‘Battlefield 6’ breaks franchise record with 7 million sales in first three days

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Electronic Arts (EA) announced that “Battlefield 6” has sold more than seven million copies within its first three days of release, marking the strongest launch in the franchise’s history and signaling a major comeback for the iconic shooter series.

Released on October 10, the title quickly became a global hit, logging over 172 million matches played and 15 million hours watched on streaming platforms during the opening weekend. EA also reported the highest-ever number of concurrent players in the series’ two-decade run.

The blockbuster launch comes shortly after EA agreed to a $55 billion acquisition deal with a Saudi-backed investor group, underscoring the franchise’s importance to the company’s long-term strategy.

Season 1 of “Battlefield 6” will debut on October 28, with new seasonal content arriving later this year. The game’s strong performance could help EA regain ground in the competitive first-person shooter market, long dominated by Activision Blizzard’s “Call of Duty.”

EA has been counting on “Battlefield” to revitalize its core gaming portfolio, as titles such as “Apex Legends,” “Titanfall,” and “Star Wars Battlefront” have seen slowing momentum. The early success of “Battlefield 6” suggests that players remain hungry for large-scale, immersive combat experiences — and that EA may have finally reignited its flagship franchise.

Split Fiction Surpasses Expectations, Selling 4 Million Copies and Nearly Doubling EA’s Forecast

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Hazelight Studios’ latest release, Split Fiction, has achieved a major milestone by selling four million copies worldwide, the studio announced on Wednesday. The co-op adventure game, known for its innovative genre-blending gameplay, launched in March and quickly surpassed one million sales within its first 48 hours. Publisher Electronic Arts (EA) highlighted the game’s success during its Q4 2025 earnings call, describing it as “highly successful” and well beyond initial expectations.

The team at Hazelight expressed their gratitude to fans on social media, sharing their excitement over the widespread reception of the game. “So many of you have picked up Split Fiction already, it’s amazing,” they said. They also acknowledged the strong emotional connection players have formed with the game’s protagonists, Mio and Zoe, and the cooperative experience that brings players together.

Because Split Fiction is a co-op title that requires two players, it’s estimated that around eight million people have experienced the game so far. The game’s unique Friend’s Pass feature means only one player needs to purchase the title, while their partner can join for free. Released under EA’s Originals label, the game has proven to be a significant success for the publisher alongside other strong performers like EA Sports FC.

EA CEO Andrew Wilson praised Split Fiction during the earnings call, noting how the game exceeded expectations and captivated audiences worldwide. He emphasized that the title’s success highlights the power of shared experiences combined with compelling storytelling and varied gameplay. Wilson’s remarks underscored the potential for innovative, narrative-driven multiplayer games to make a major impact in the gaming industry.

EA Cuts Hundreds of Jobs at Respawn and Other Studios, Halts Development of Titanfall Title

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Electronic Arts (EA) has announced significant layoffs, cutting between 300 and 400 jobs across its various studios, including approximately 100 positions at Respawn Entertainment. Alongside the workforce reduction, EA confirmed the cancellation of a highly anticipated Titanfall game in development, code-named R7. This project, described as an extraction shooter set in the Titanfall universe, was reportedly still in its early stages and far from release.

A spokesperson for EA, Justin Higgs, explained the restructuring as part of a broader strategy to realign teams and optimize resource allocation for long-term growth. The decision to halt the R7 project reflects the company’s shift in focus toward its strategic priorities and suggests a careful reassessment of ongoing game development efforts. Respawn Entertainment, best known for its work on Apex Legends and the Star Wars Jedi series, confirmed it had paused two early-stage projects and made targeted team adjustments to streamline development.

Despite the setbacks, Respawn assured fans that it remains committed to its flagship franchises. The studio is continuing work on the next installment in the Jedi saga and plans to deliver new seasons and a major overhaul for Apex Legends. These efforts underscore Respawn’s dedication to supporting and expanding its existing popular games, even as it navigates the challenges brought on by the recent layoffs and project cancellations.

EA’s layoffs come amid broader financial pressures following underwhelming sales of recent titles. Earlier this year, the company revised its fiscal year revenue estimates downward after EA Sports FC 25 failed to meet expectations. Additionally, EA scaled back its BioWare studio after the release of Dragon Age: The Veilguard, which reportedly sold 50% fewer copies than projected. These developments indicate a period of transition for EA as it refocuses on profitability and strategic growth in a competitive gaming market.