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UK Reconsiders Social Media Regulation Following Far-Right Riots

In response to a week of far-right riots fueled by false information spread online, the British government is reviewing potential changes to the Online Safety Act, aimed at regulating social media companies. Although the act was passed in October, it will not be enforced until early next year. Currently, the act allows the government to fine social media companies up to 10% of their global turnover if they fail to police illegal content, such as incitements to violence or hate speech. However, proposed amendments may enable Ofcom, the UK’s communications regulator, to sanction companies for allowing “legal but harmful” content, such as misinformation, to proliferate.

The Labour government, which recently took office, inherited this legislation from the Conservatives, who spent considerable time balancing free speech rights with the need to address online harms. A recent YouGov survey of over 2,000 adults revealed that 66% believe social media companies should be held accountable for posts that incite criminal behavior, and 70% feel these companies are not strongly regulated enough. Additionally, 71% of respondents said that social media platforms did not do enough to counter misinformation during the riots.

Key figures have weighed in on the issue. Cabinet Office minister Nick Thomas-Symonds stated that the government is prepared to revisit the law’s framework, while London Mayor Sadiq Khan expressed that the Online Safety Act may need amendments in light of the recent unrest. The riots, sparked by misleading online posts falsely identifying the suspect in a knife attack, underscore the urgency of effective social media regulation.

 

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Elon Musk’s X Sues Ad Industry Group Over Alleged Advertising ‘Boycott’

Elon Musk’s X has filed a lawsuit against the Global Alliance for Responsible Media (GARM) and four prominent companies — CVS, Unilever, Mars, and Ørsted — alleging antitrust violations and accusing the group of orchestrating an advertising “boycott” against the platform. The lawsuit claims that GARM, an ad-industry initiative run by the World Federation of Advertisers, conspired to collectively withhold billions of dollars in advertising from Twitter, now rebranded as X, due to concerns over brand safety standards post-Musk’s acquisition in late 2022.

GARM aims to help brands avoid placing advertisements alongside illegal or harmful content. It comprises over 100 member companies who agree to adhere to GARM’s brand safety standards. The lawsuit alleges that after GARM publicly urged X to comply with these standards, many affiliated companies abruptly reduced or halted their advertising on the platform. This action, according to X, has significantly harmed its core ad business, which has struggled since Musk’s takeover due to fears of ads running alongside misinformation or hate speech.

X’s CEO, Linda Yaccarino, highlighted the dire situation in a video, stating that the alleged boycott threatens the company’s long-term viability. The lawsuit seeks to prevent GARM from continuing to make recommendations about advertising on X and requests unspecified monetary damages.

This lawsuit is part of a broader pattern of legal actions by X to address its declining ad revenue. Previously, X sued the Center for Countering Digital Hate (CCDH) and Media Matters, both watchdog groups, accusing them of distorting information about hate speech and extremist content on the platform, which they claim drove advertisers away. A federal judge dismissed the suit against CCDH, and the case against Media Matters is set for trial next year.