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Microsoft raises Xbox prices in U.S. again amid tariff pressures

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Microsoft announced on Friday that it will increase U.S. prices for its Xbox consoles for the second time this year, citing rising costs tied to tariffs and supply chain pressures. The hikes take effect October 3 and will see the Xbox Series S (1TB) priced at about $450, the Series X at $650, and the special edition 2TB Galaxy Black Series X close to $800.

The move follows a May round of price increases across the U.S., Europe, Australia, and the UK. Combined, the Xbox Series X has risen by $150 in six months, straining consumer budgets already squeezed by inflation.

Microsoft said the adjustments reflect “changes in the macroeconomic environment” rather than opportunism. Analysts agreed tariffs are the driving factor. “Hardware is being repriced to absorb new trade pressures,” said Joost van Dreunen, games professor at NYU Stern.

The hikes come as Sony raised U.S. prices on its PlayStation 5 consoles last month, with the PS5 Pro now retailing for $749.99. By contrast, Microsoft said it will not raise prices on controllers, headsets, or hardware in other global markets.

Industry forecasts had expected console sales to drive growth in 2025 alongside major game releases like Grand Theft Auto VI and Nintendo’s anticipated Switch 2. However, repeated price hikes and delayed titles may dampen momentum, clouding the near-term outlook for the video game sector.

Take-Two Projects Weak Q4 Bookings, Confirms Fall Launch for “GTA VI”

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Take-Two Interactive Software (TTWO.O) projected lower-than-expected fourth-quarter bookings on Thursday, attributing the decline to reduced in-game spending on mobile titles amid ongoing economic uncertainties and high inflation. The company expects bookings to fall between $1.48 billion and $1.58 billion, slightly under analysts’ average estimate of $1.54 billion, according to LSEG data.

The broader videogame industry has faced headwinds over the past two years, including layoffs, studio closures, and canceled projects, fueled by weak sales and higher borrowing costs. Take-Two’s mobile games like “Empires & Puzzles” performed below company expectations, reflecting a trend of consumers cutting back on mobile game spending.

Despite the short-term challenges, Take-Two’s stock rose over 6% in extended trading after the company confirmed that the highly anticipated “Grand Theft Auto VI” remains on track for a fall 2025 launch. The long-running action-adventure franchise is known for its immersive sandbox gameplay and dynamic characters, with each new installment being a major event in the gaming industry.

Wedbush Securities analyst Michael Pachter noted that confirmation of the launch date eased investor concerns about potential delays. Take-Two also reaffirmed expectations for higher net bookings in fiscal 2026 and 2027, driven by “GTA VI” and other major releases.

Beyond “GTA VI,” Take-Two is set to release several high-profile titles this year, including “Borderlands 4” and “Mafia: The Old Country.”

While the company’s third-quarter bookings of $1.37 billion fell short of the $1.39 billion consensus, Take-Two posted adjusted earnings of 72 cents per share, beating analysts’ expectations of 57 cents. The company also noted that Zynga, which it acquired in 2022, has nearly completed its integration into the Take-Two ecosystem and should contribute more significantly to profitability moving forward.

GTA VI Hacker Receives Life Sentence in Secure Medical Facility

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A hacker who exposed 90 videos of the forthcoming GTA VI game has been mandated to remain indefinitely in a highly secure medical facility. Devamını Oku