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Amazon Increases Ad Spending on Elon Musk’s X Despite Past Concerns

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Amazon is reportedly ramping up its advertising spend on Elon Musk’s social media platform X, according to the Wall Street Journal. This marks a significant shift from the e-commerce giant’s decision to pull much of its advertising from the platform over a year ago due to concerns about hate speech.

The move follows a period of decreased ad spending on X by other major companies, including Apple, which removed its ads in 2023. However, Apple has since engaged in discussions about testing ads on the platform again. Other advertisers, including tech and media companies, also suspended their campaigns after Musk’s endorsement of an antisemitic post, which falsely accused Jewish people of inciting hatred against white people.

Since Musk’s acquisition of the platform, formerly known as Twitter, in October 2022, X has seen a sharp decline in monthly U.S. ad revenue—dropping at least 55% year-over-year each month. Musk has acknowledged the risk of a prolonged advertising boycott, admitting that it could potentially bankrupt the platform.

 

Spain Says Social Media Platforms Must Be Neutral, Not Interfere in Political Affairs

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The Spanish government emphasized that social media platforms should remain neutral and avoid interference in the political matters of other nations. This statement came after Elon Musk, CEO of X (formerly Twitter), made controversial comments regarding a report on foreign nationals jailed for rape in Spain.

Spokesperson Pilar Alegria addressed the issue on Tuesday, responding to a question about Musk’s involvement in Spanish politics. She affirmed that platforms should act with “absolute neutrality” and refrain from influencing political discussions. This remark follows a public spat between Musk and European leaders, including UK opposition leader Keir Starmer and French President Emmanuel Macron.

Musk, who is poised to advise President-elect Donald Trump, made headlines on Sunday when he commented “Wow” while reposting an article from the account Visegrad24. The article, originally published by the Spanish newspaper La Razon, detailed rape convictions in Catalonia, revealing that 91% of those convicted were foreigners. Musk’s repost and comment sparked a political debate in Spain.

The data highlighted by the article, referencing figures from Catalan authorities, indicated that out of the 24 people convicted or on remand for rape charges in the region, 22 were non-Spanish citizens. The article, published in late September 2023, drew significant attention to the composition of crime among foreign nationals.

Catalonia’s Socialist regional leader, Salvador Illa, responded by condemning Musk’s actions without directly naming him. “We can’t allow democracy to fall into the hands of tech billionaires allied with the far right,” Illa declared at an event in Barcelona, underscoring that Catalonia’s name should not be used to spread “hate speech.”

In contrast, Spanish Prime Minister Pedro Sanchez rejected any connection between immigration and crime rates. Sanchez, who has faced criticism from the far-right party Vox for his immigration policies, reiterated that “foreigners are neither better nor worse than Spaniards” when it comes to criminality. He also pointed out that Spanish crime rates have remained stable or even declined in recent years, with a 2023 Interior Ministry report concluding that immigration does not significantly impact crime levels.

 

Brazil Judge Demands Big Tech Compliance with Local Laws to Continue Operations

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Brazilian Supreme Court judge Alexandre de Moraes stated on Wednesday that tech firms must comply with local laws to remain operational in the country, highlighting the government’s firm stance on regulating online platforms. While he did not name any specific companies, his remarks followed a recent announcement by Meta to scale back its U.S. fact-checking program and reduce restrictions on discussions about sensitive issues like immigration and gender identity.

Moraes, speaking at an event marking the second anniversary of the 2021 riots in Brazil, emphasized that the court would not allow companies to profit from hate speech. “In Brazil, (the companies) will only continue to operate if they respect Brazilian legislation, regardless of the rant of Big Tech managers,” he asserted.

This statement comes after Brazil’s Supreme Court had temporarily suspended the social media platform X (formerly Twitter) for over a month last year for failing to comply with court orders, including those related to moderating hate speech. Judge Moraes issued the initial suspension order, which was later unanimously upheld by a five-member panel. In response, X’s owner, Elon Musk, denounced the action as censorship but ultimately complied by blocking certain accounts to resume operations in Brazil.

In a separate development, Brazilian prosecutors have ordered Meta to clarify whether its changes to the fact-checking program in the U.S. will also apply in Brazil. Meta, which did not comment on the matter through its Brazil office, was given a 30-day deadline to respond. This order is part of an ongoing investigation into how social media platforms address misinformation and online violence in Brazil.