Ackman’s Pershing Square Takes Stake in Meta, Sells Hilton
Billionaire investor Bill Ackman has added Meta Platforms to his hedge fund portfolio while exiting its position in Hilton Worldwide Holdings, signaling a renewed focus on artificial intelligence-driven growth.
Ackman’s firm, Pershing Square Capital Management, invested roughly $2 billion—about 10% of its capital—into Meta late last year. The fund’s investment team said they believe Meta’s share price underestimates the long-term upside potential from AI, particularly in content recommendation systems, targeted advertising, and future AI-powered products such as digital assistants and wearables.
Despite investor concerns about Meta’s rising AI-related spending, Pershing Square argues the technology investments could strengthen engagement and revenue over time. Meta shares have declined modestly over the past year but have risen since the hedge fund initiated its position, according to client materials.
The move fits Ackman’s concentrated investment style. Known for holding a limited number of high-conviction positions, he previously invested in major technology names including Amazon and Alphabet. The shift away from Hilton and toward Meta highlights a broader trend among large investors rotating capital toward AI-linked opportunities.



