Accor Surpasses 2025 Profit Expectations
French hospitality group Accor reported annual core profit slightly above market expectations for 2025, supported by portfolio diversification and growth in its loyalty programme.
The company posted earnings before interest, taxes, depreciation and amortisation of 1.20 billion euros, exceeding analyst forecasts of 1.19 billion euros and improving from 1.12 billion euros in 2024.
Accor plans to focus on expanding its network and strengthening loyalty partnerships in 2026, while also increasing franchise agreements in mature markets. The group is preparing to finalise the sale of its 30.6 percent stake in Essendi, with proceeds expected to fund a previously announced 450 million euro share buyback programme once the transaction is completed.
Revenue per available room, a key industry indicator, rose 4.2 percent to 76 euros in 2025, reflecting steady operational performance.
The company has also begun integrating artificial intelligence into its digital strategy. In February, Accor introduced an AI-powered booking tool designed to reduce reliance on online travel agencies and improve cost efficiency.