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Schaeffler Partners with Neura Robotics to Develop Humanoids, Eyes New Growth Beyond Auto Industry

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German engineering firm Schaeffler announced on Tuesday that it has entered into a strategic partnership with Neura Robotics to jointly develop and supply key components for humanoid robots, marking a major step in its diversification beyond traditional automotive manufacturing.

The company said it plans to integrate a “mid-four-digit number” of humanoids into its production lines by 2035, leveraging AI and robotics to enhance industrial efficiency. The partnership aligns with Schaeffler’s long-term vision to generate up to 10% of its total sales from emerging sectors such as defense, electric vertical take-off and landing (eVTOL) aircraft, and humanoid robotics by 2035.

The move comes as Europe’s automotive industry faces mounting challenges, including U.S. import tariffs, slowing demand, and intensifying competition from Chinese manufacturers. In response, Schaeffler is rebalancing its portfolio to focus on high-growth technology areas. The company also confirmed plans to sell its turbocharger business in China, which generated around €100 million in revenue in 2024.

CEO Klaus Rosenfeld said the firm sees significant potential in humanoid robotics, both for internal process optimization and as a new business avenue. “Humanoids will become a very interesting activity for Schaeffler,” Rosenfeld noted, adding that while the automotive environment remains difficult, investment in AI-driven technologies offers long-term opportunity.

Specialized Robots Surge as Investors Favor Function Over Flash

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Investors are pouring billions into task-specific robots that prioritize utility over flair, signaling a shift from the pursuit of humanoid machines to efficient, profitable automation. These boxy, utilitarian robots — more warehouse workhorse than sci-fi android — are quietly transforming industries by doing one thing well: repeating a task reliably and cheaply.

Instead of dancing or flipping like Boston Dynamics’ Atlas, these machines haul industrial parts, collect waste, deliver hospital supplies, and inspect equipment. The appeal? Predictable performance, scalable deployment, and a clearer path to returns.

“We’ve found that by solving a very specific problem in a high-need area like healthcare, we can create a sustainable business model,” said Andrea Thomaz, CEO of Diligent Robotics, maker of the hospital-assistant robot Moxi.

Investment Boom in Purpose-Built Robots

According to PitchBook, robotics firms raised $2.26 billion globally in Q1 2025, and over 70% of that went to companies building task-focused robots — a clear vote of confidence in function-first machines.

  • Ati Motors, based in Bengaluru, has deployed hundreds of its Sherpa Tug robots across 50+ industrial sites, hauling loads of over 1,000 kg for clients like Hyundai, Bosch, and Forvia.

  • ViaBot, backed by Era Ventures, focuses on automating trash collection in parking lots.

  • Diligent Robotics’ Moxi helps in hospitals by handling supply deliveries and lab sample transport, reaching product-level profitability.

CEO Saurabh Chandra of Ati Motors credited Nvidia’s Orin NX chip for enabling real-time AI on the edge, reducing dependency on cloud infrastructure and improving robot autonomy.

Humanoids Lag Behind in Practical Use

In contrast, companies pursuing general-purpose humanoid robots face serious challenges:

  • Lack of physical training data: Unlike language models trained on internet-scale datasets, robots must learn by doing.

  • Cost and complexity: Hardware alone can cost $50,000–$200,000 per unit, much higher than the $5,000–$100,000 range for task-specific bots.

  • Limited environments: Even advanced humanoids like those from Figure AI are confined to structured settings like car factories.

“(True) general-purpose robots have not really been invented yet,” said Marc Theermann, Chief Strategy Officer at Boston Dynamics. “Anyone claiming commercial general-purpose deployment is over-promising and will under-deliver.”

Boston Dynamics is instead capitalizing on niche opportunities like Spot, a quadruped robot used for industrial inspection.

Strategic Outlook

Investors see current deployments of functional robots as proving grounds for a future where humanoid robots may eventually scale, once reliability and cost barriers are overcome.

“There will be robots built for a task doing something very useful, very cost-effectively,” said Raja Ghawi of Era Ventures. “And as that gets better, people will realize there is a good reason to have a full humanoid.”