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Small Public Firms Turn to Ether in New Crypto Rush Despite Risks

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A growing number of smaller publicly traded companies are adding ether to their balance sheets, positioning it as both an inflation hedge and a growth asset. Corporate treasuries collectively held around 966,304 ether — worth nearly $3.5 billion — by the end of July, compared with just under 116,000 tokens at the close of 2024, according to a Reuters analysis.

Ether’s appeal lies in its dual role: it serves as a high-potential investment and as a functional asset powering the Ethereum blockchain. Unlike bitcoin, whose value depends solely on price appreciation, ether can also be staked to earn yields of about 3–4% while supporting the network. Proponents, such as Bit Digital CEO Sam Tabar, view ether as “institutional-grade” yet early enough in adoption to offer substantial upside. Others liken its role in decentralized finance to oil in the energy sector — essential infrastructure rather than just a store of value.

Investor enthusiasm has fueled sharp share price surges for companies announcing ether purchases. Peter Thiel-backed BitMine and GameSquare saw stock gains of 3,679% and 123%, respectively, after disclosing accumulation plans. However, analysts caution against overexcitement, warning that such rallies resemble the “meme stock” phenomenon.

Challenges persist, including crypto’s inherent volatility, regulatory uncertainty — especially regarding staking activities — and accounting complexities for locked tokens. Many corporate finance leaders remain wary, prioritizing liquidity and predictability over speculative gains. Staking rewards could also fall into compliance gray areas, raising questions over taxation and custodial obligations.

Despite these hurdles, some firms remain aggressive. BitMine sold a $182 million stake to ARK Invest in July, while GameSquare has hinted at further stock sales to finance ether buys. As CEO Justin Kenna put it, the approach is “opportunistic” rather than overly dilutive.

UK Plans to Lift Ban on Retail Investors Buying Crypto Exchange-Traded Notes

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The UK’s Financial Conduct Authority (FCA) announced plans to remove the ban that currently prevents retail investors from buying crypto exchange-traded notes (ETNs), signaling a shift towards a more open regulatory approach to cryptocurrencies.

Previously, the FCA allowed crypto ETNs to be sold only to professional traders, citing concerns that these products were “ill-suited” for retail investors due to the significant risks and potential for complete loss of investment. The ban aimed to protect consumers from high-risk crypto financial products.

However, on Friday, the FCA said lifting the ban would enable retail investors to decide for themselves if such high-risk investments are appropriate, allowing greater choice and supporting growth in the UK’s digital asset sector. David Geale, the FCA’s executive director of payments and digital assets, explained that the move represents a “rebalancing” of risk tolerance, giving consumers the freedom to assess their own appetite for loss.

The proposal is now set to enter a consultation phase before any final regulatory changes are implemented.

The FCA emphasized that crypto ETNs must be traded on FCA-approved investment exchanges to be sold to retail customers, ensuring a regulated marketplace environment. However, the current ban on retail investors trading crypto derivatives will remain in place.

This policy update comes as the UK government pursues legislation to regulate cryptocurrencies comprehensively, aligning more closely with the U.S. regulatory framework, diverging from the EU’s industry-specific rules.