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India Proposes Tough AI Labelling Rules to Curb Deepfakes and Misinformation

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India’s government has unveiled draft regulations requiring artificial intelligence and social media platforms to clearly label AI-generated content, in a sweeping effort to combat deepfakes and misinformation amid rising concerns over the technology’s misuse.

The proposed rules, released Wednesday by the Ministry of Electronics and Information Technology, would compel companies such as OpenAI, Google, Meta, and X to include visible AI markers covering at least 10% of a video or image’s surface area, or the first 10% of an audio clip’s duration, to indicate that the material was artificially created.

India — home to nearly 1 billion internet users — has faced an explosion of AI-generated deepfakes and false information, particularly during elections, in a country already divided along ethnic and religious lines. Officials warn that manipulated videos and fake news could incite violence and erode public trust.

Under the proposal, platforms must also ask users to declare whether their uploads are AI-generated and introduce technical safeguards to verify authenticity. The ministry said the rules aim to ensure “visible labelling, metadata traceability, and transparency for all public-facing AI media.”

The government cited a growing threat from generative AI tools capable of impersonating individuals, spreading propaganda, or manipulating elections. “The potential for harm has grown significantly,” it said in a statement inviting public and industry feedback by November 6.

Legal experts noted that the new labelling rule is one of the first in the world to set a quantifiable visibility standard. Dhruv Garg, founding partner of the Indian Governance and Policy Project, said it would require AI platforms to develop automated detection and tagging systems that identify synthetic content at the moment of creation.

The issue has already reached India’s courts. Bollywood actors Abhishek Bachchan and Aishwarya Rai Bachchan recently sued to block AI-generated videos using their likenesses, while challenging YouTube’s AI training policies.

India’s fast-growing digital landscape has made it a major market for AI firms. OpenAI CEO Sam Altman said in February that the country is the company’s second-largest market by user numbers, which have tripled in the past year.

X (Formerly Twitter) Sues Indian Government Over Expanded Censorship Powers

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In a new escalation of its legal dispute with India’s government, X, the social media platform formerly known as Twitter, has filed a lawsuit against the Indian Ministry of Information Technology (IT). The platform argues that the government’s expansion of censorship powers has unlawfully facilitated easier content removal, giving “countless” officials the authority to block online content without adequate legal safeguards.

The lawsuit, filed on March 5, claims that the Indian government has launched a new website through the Ministry of Home Affairs that allows government departments to issue content-blocking orders without stringent oversight. X argues that this mechanism bypasses the legal protections previously in place, which required content removal orders to be made only in cases of harm to national sovereignty or public order and were subject to the scrutiny of senior officials.

X’s legal team contends that the new website has created an “impermissible parallel mechanism” for censorship, allowing for “unrestrained censorship of information” within India. The platform is seeking to have the directive quashed in court.

This filing is the latest chapter in the ongoing conflict between X and Prime Minister Narendra Modi’s administration. In 2021, the platform was involved in a standoff with the Indian government over its refusal to comply with orders to block tweets related to a farmers’ protest against government policies. Though X eventually complied with these requests after facing public criticism, the legal challenge surrounding these decisions continues.

The case was briefly heard by a judge in the High Court of Karnataka state earlier this week, but no final ruling was made. The court is scheduled to hear the case again on March 27.

Documents Reveal IT Ministry’s Ambition to Surpass Vietnam, Rival China in Smartphone Exports Race

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Minister of State for Electronics and IT Rajeev Chandrasekhar Urges Swift Action to Attract Global Companies with Reduced Tariffs. Devamını Oku