Amazon Developing Consumer AR Glasses to Compete With Meta
Amazon is working on augmented reality (AR) glasses for consumers, according to a report from The Information. The project, internally codenamed “Jayhawk,” would mark Amazon’s first major step into the consumer AR market, setting up direct competition with Meta Platforms.
The AR glasses are expected to feature microphones, speakers, a camera, and a full-color display in one eye, with a planned rollout in late 2026 or early 2027. Amazon declined to comment on the report.
This initiative builds on Amazon’s earlier work with specialized AR eyewear for delivery drivers, revealed in a Reuters exclusive last year. That model, designed to provide turn-by-turn navigation on a small screen, is set for release as early as the second quarter of 2026, with an initial production of about 100,000 units.
Both the delivery glasses and the consumer version will share the same underlying display technology, but the consumer model will reportedly be sleeker and less bulky, offering a full-color experience tailored to everyday use.
The move positions Amazon directly against Meta, which has invested heavily in AR eyewear. Meta is expected to unveil a new version of its AR glasses at its Connect conference next week, building on the success of its Ray-Ban Meta line, developed with EssilorLuxottica’s Oakley, which has sold millions of units since its 2023 launch.
If Amazon delivers on its timeline, the consumer AR market could see a major clash between two of the world’s largest tech companies by 2027.