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Billionaire-Backed Bitcoin Firm OranjeBTC to List on Brazil’s B3 Exchange

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OranjeBTC, a Brazilian cryptocurrency firm backed by some of the biggest names in global finance and crypto, will begin trading on Brazil’s B3 stock exchange next week, marking a major step in the mainstream adoption of bitcoin-linked companies in Latin America.

The move positions OranjeBTC to directly challenge Méliuz (CASH3.SA), the first Brazilian firm to adopt a bitcoin treasury strategy.

BITCOIN AS CORE TREASURY ASSET

Founded by Guilherme Gomes, OranjeBTC aims to attract domestic investors who might not be able to hold digital assets directly due to regulatory restrictions.
“Certain investors are prohibited from buying bitcoins directly,” Gomes explained. “Through OranjeBTC, they’ll be able to gain exposure to bitcoin via the stock market.”

The company currently holds 3,650 bitcoins in its corporate treasury—worth more than $420 million at current prices—and plans to increase its reserves as it expands.

“Bitcoin will change financial systems as we know them,” Gomes said. “Our main focus is bitcoin at the highest level — building infrastructure, knowledge, and value around it.”

STRATEGIC INVESTORS AND BACKERS

Before its public debut, OranjeBTC attracted investments from high-profile figures and firms, including:

  • Ricardo Salinas, the Mexican billionaire and owner of Banco Azteca,

  • Cameron and Tyler Winklevoss, co-founders of Gemini,

  • FalconX, a leading crypto brokerage, and

  • Adam Back, a pioneering figure in bitcoin mining and CEO of Blockstream.

These heavyweight backers underscore growing institutional confidence in bitcoin-focused companies emerging from Latin America.

A REVERSE IPO STRATEGY

Instead of pursuing a traditional initial public offering, OranjeBTC is using a reverse IPO mechanism — listing its shares through Intergraus, an education-focused subsidiary already traded on B3.

This approach allows OranjeBTC to bypass the lengthy approval process typical of standard IPOs, speeding up its entry into public markets.

BITCOIN EDUCATION AND MARKET ACCESS

Beyond serving as an investment vehicle, OranjeBTC plans to use its education platform to help shareholders and retail investors better understand bitcoin markets and blockchain technology.

The company’s broader mission, according to Gomes, is to make bitcoin investment and knowledge accessible to everyday Brazilians, while building a strong local presence in the country’s fast-growing digital asset ecosystem.

With its debut on B3, OranjeBTC will become one of the few publicly traded companies in the world with bitcoin as its central treasury reserve, signaling a broader institutional shift toward digital assets in emerging markets.

Huawei aims to expand role in Brazil’s data center market amid pending tax incentives

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Chinese technology giant Huawei has expressed interest in strengthening its position as a supplier of data center solutions in Brazil, Reuters reported on Thursday. While Huawei clarified it does not plan to invest directly in data centers, the company is keen to provide connectivity, storage, and energy solutions for the growing market.

Huawei’s Latin America and Caribbean Vice President of Public Relations, Atilio Rulli, emphasized the importance of the Brazilian government implementing upcoming tax-break incentives designed to attract tech investments. “We want the government to implement these incentives, which are good for the country, and the time has to be now,” he said.

Brazil, Latin America’s largest economy, is working to build a strong data center industry leveraging its abundant renewable energy resources. The government’s tax-break plan is expected to be sent to Congress soon, according to a finance ministry adviser.

The country has already attracted attention from major players such as ByteDance, TikTok’s parent company, as part of its digital infrastructure expansion.

Huawei reaffirmed its commitment to supporting Brazil’s digital transformation with reliable, scalable, and sustainable data center solutions once government incentives come into force.

Totvs in Talks to Acquire Linx, Eyes Further Brazil Deals in 2025

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Brazilian software company Totvs SA is actively negotiating to acquire Linx, the retail software unit of StoneCo, and is also exploring other acquisition opportunities within Brazil for 2025, CEO Dennis Herszkowicz told Reuters.

Totvs has pursued Linx since 2020, but StoneCo ultimately acquired the company in a 6.7 billion reais ($1.22 billion) deal. In April, Totvs entered exclusive talks to buy Linx from StoneCo. Herszkowicz said the acquisition would be beneficial given Linx’s leadership in retail software, but emphasized that closing the deal is not essential for Totvs’ growth.

“Totvs is very broad. And our portfolio is very wide. There isn’t one acquisition that solves everything we want to solve,” he said. The accelerating adoption of AI, cloud computing, and other digital technologies is creating multiple acquisition opportunities, which Totvs views as effective growth shortcuts.

While Totvs operates in several Latin American countries, its focus remains firmly on Brazil, which accounts for the majority of its business. Herszkowicz declined to comment on the timing or financial terms of the Linx negotiations or other potential deals.

The CEO also denied reports that Totvs plans to sell its stake in Dimensa, a fintech joint venture with Brazil’s stock exchange operator B3. He confirmed the company has not engaged advisors for such a sale and said no transaction is currently underway.

Totvs intends to fund acquisitions without needing to divest assets, underscoring the company’s strong financial position and strategic flexibility.