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Getty and Perplexity Sign Multi-Year Deal to Integrate Licensed Images into AI Search Tools

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Visual content leader Getty Images has signed a multi-year licensing agreement with AI search startup Perplexity, allowing the platform to display Getty’s licensed images across its AI-powered search and discovery tools. The announcement boosted Getty’s shares by 5% on Friday, underscoring growing investor confidence in partnerships between traditional media and artificial intelligence companies.

Under the deal, Perplexity will integrate Getty’s visuals through an API, granting users access to Getty’s vast image library with proper attribution and licensing details. Each image will include credits and source links, ensuring legal compliance and transparency in AI-generated content.

The partnership comes amid growing scrutiny over AI firms’ use of copyrighted materials for training and output generation. Getty, which also licenses images to iStock and Unsplash, previously sued Stability AI over alleged image scraping. Perplexity itself has faced multiple copyright lawsuits from publishers including Japan’s Nikkei and Asahi Shimbun but has since adopted a revenue-sharing model with media partners such as TIME and Der Spiegel.

Legal experts say AI licensing agreements like this one could reshape the industry by legitimizing data use, though they note that a full licensing model may not be viable for all online content. The move aligns with Getty’s broader effort to promote safe, rights-cleared visual generation in the AI era.

Paramount CEO David Ellison Unveils Tech-Driven Vision Following Merger with Skydance

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David Ellison, the newly appointed chairman and CEO of Paramount, outlined a strategic vision to transform the company into a technology-focused media powerhouse following its $8.4 billion merger with Skydance Media.

Ellison emphasized a shift toward blending Hollywood’s storytelling heritage with Silicon Valley’s innovation, aiming to scale Paramount’s global streaming business and improve efficiency through a major reorganization. The company will be divided into three core units: studios, direct-to-consumer, and TV media, with plans to consolidate operations onto a unified technology platform to reduce costs.

The reorganization intends to cut $2 billion in expenses by streamlining labor, real estate, and procurement. Paramount will prioritize investment in high-quality exclusive content, especially sports, which is seen as a key driver for subscriber retention.

Technology will serve as an enabler of creativity, including virtual production stages, AI-assisted content localization, and a proprietary ad-tech stack to optimize revenue across streaming and traditional TV.

The company plans to unify its subscription service Paramount+ and free streaming service PlutoTV on one platform to enhance user experience and reduce costs.

Ellison also reaffirmed commitment to CBS News, acknowledging the newsroom’s dedication and pledging to support unbiased journalism. However, the Federal Communications Commission’s regulatory approval process stirred controversy, with FCC Commissioner Anna Gomez criticizing the imposition of strict editorial oversight as politically motivated.