Yazılar

India Proposes Tough AI Labelling Rules to Curb Deepfakes and Misinformation

/in /tarafından

India’s government has unveiled draft regulations requiring artificial intelligence and social media platforms to clearly label AI-generated content, in a sweeping effort to combat deepfakes and misinformation amid rising concerns over the technology’s misuse.

The proposed rules, released Wednesday by the Ministry of Electronics and Information Technology, would compel companies such as OpenAI, Google, Meta, and X to include visible AI markers covering at least 10% of a video or image’s surface area, or the first 10% of an audio clip’s duration, to indicate that the material was artificially created.

India — home to nearly 1 billion internet users — has faced an explosion of AI-generated deepfakes and false information, particularly during elections, in a country already divided along ethnic and religious lines. Officials warn that manipulated videos and fake news could incite violence and erode public trust.

Under the proposal, platforms must also ask users to declare whether their uploads are AI-generated and introduce technical safeguards to verify authenticity. The ministry said the rules aim to ensure “visible labelling, metadata traceability, and transparency for all public-facing AI media.”

The government cited a growing threat from generative AI tools capable of impersonating individuals, spreading propaganda, or manipulating elections. “The potential for harm has grown significantly,” it said in a statement inviting public and industry feedback by November 6.

Legal experts noted that the new labelling rule is one of the first in the world to set a quantifiable visibility standard. Dhruv Garg, founding partner of the Indian Governance and Policy Project, said it would require AI platforms to develop automated detection and tagging systems that identify synthetic content at the moment of creation.

The issue has already reached India’s courts. Bollywood actors Abhishek Bachchan and Aishwarya Rai Bachchan recently sued to block AI-generated videos using their likenesses, while challenging YouTube’s AI training policies.

India’s fast-growing digital landscape has made it a major market for AI firms. OpenAI CEO Sam Altman said in February that the country is the company’s second-largest market by user numbers, which have tripled in the past year.

New Study Finds Major AI Assistants Frequently Misrepresent News Content

/in /tarafından

A new international study from the European Broadcasting Union (EBU) and the BBC has found that leading AI assistants—including ChatGPT, Copilot, Gemini, and Perplexity—misrepresented or mishandled news content in nearly half their responses. The research, published Wednesday, examined 3,000 AI-generated answers to news-related questions in 14 languages, assessing factual accuracy, sourcing, and the ability to distinguish fact from opinion.

The findings were troubling: 45% of AI responses contained at least one significant factual or interpretive issue, while 81% showed some form of problem, ranging from poor attribution to incorrect information. Roughly one-third of all replies featured serious sourcing errors, such as missing or misleading references. Notably, 72% of Google’s Gemini outputs contained significant sourcing flaws—far higher than the under 25% rate for other assistants.

Accuracy issues appeared in 20% of total responses, including outdated or false claims. Examples cited include Gemini incorrectly describing legal changes on disposable vapes, and ChatGPT erroneously identifying Pope Francis as still alive months after his reported death.

The study, involving 22 public-service media organizations across 18 countries, warned that the growing use of AI assistants for news—especially among younger audiences—could threaten public trust. According to the Reuters Institute’s 2025 Digital News Report, 15% of people under 25 now rely on AI assistants for news updates.

“When people don’t know what to trust, they end up trusting nothing at all, and that can deter democratic participation,” said Jean Philip De Tender, EBU’s media director. The report calls for greater accountability and transparency from AI developers to ensure reliable and responsibly sourced information.

UN Report Calls for Stronger Measures to Detect and Combat AI-Driven Deepfakes

/in /tarafından

The United Nations’ International Telecommunication Union (ITU) has urged companies to adopt advanced tools to detect and eliminate misinformation and deepfake content, highlighting the growing threats these pose to elections and financial security. The call was made in a report released on Friday during the ITU’s “AI for Good Summit” in Geneva.

Deepfakes—AI-generated images, videos, and audio that convincingly mimic real people—are increasingly used to spread false information, the ITU warned. To tackle this, the report recommended robust standards for combating manipulated multimedia and urged platforms like social media sites to implement digital verification tools to authenticate content before sharing.

Bilel Jamoussi, head of the ITU’s Standardization Bureau’s Study Groups Department, noted that public trust in social media has dropped sharply because users struggle to distinguish truth from fake. Generative AI’s ability to fabricate realistic multimedia makes combating deepfakes a particularly pressing challenge.

Leonard Rosenthol from Adobe, a leading digital editing software company addressing deepfakes since 2019, emphasized the need for content provenance—information about the origin of digital media—to help users judge trustworthiness. “When scrolling feeds, users want to know: ‘Can I trust this image or video?’” he said.

Dr. Farzaneh Badiei, founder of Digital Medusa, a digital governance research firm, stressed the need for a coordinated global response, noting the lack of a single international body focused on detecting manipulated media. She warned that fragmented standards could make harmful deepfakes more effective.

The ITU is developing standards for watermarking videos—which constitute 80% of internet traffic—to embed provenance data such as creator identity and timestamps.

Tomaz Levak, founder of Swiss firm Umanitek, called on the private sector to proactively adopt safety measures and educate users. “AI will become more powerful and faster… We must upskill people to avoid them becoming victims,” he said.