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Qualcomm and BMW Unveil Automated Driving System With Hands-Free Features

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Qualcomm and BMW announced Friday the launch of Snapdragon Ride Pilot, a new automated driving system aimed at boosting competitiveness in the fast-growing driver-assistance market. The technology, debuting in BMW’s electric iX3, offers hands-free highway driving, automatic lane changes, and parking assistance.

While advanced, the system does not qualify as fully autonomous “Level 5” driving. The driver remains responsible for supervising the vehicle. Qualcomm said Ride Pilot has been validated in over 60 countries and will expand to more than 100 by 2026, giving it one of the broadest global footprints for such systems.

The collaboration underscores Qualcomm’s aggressive push beyond smartphones into automotive electronics. The company posted 21% growth in automotive revenue in the third quarter, reaching $984 million, and projects $8 billion annually by 2029.

Competition is intensifying, with Nvidia and Mobileye both pitching their platforms to automakers, while Tesla and General Motors continue developing proprietary driver-assistance stacks. By making Ride Pilot available not just to BMW but also to global automakers and Tier-1 suppliers, Qualcomm is positioning itself as a key supplier for the industry’s shift toward automation.

Lyft to Launch Mobileye-Powered Robotaxis in Dallas by 2026

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Lyft (LYFT.O) has announced plans to roll out fully autonomous robotaxis in Dallas, powered by Mobileye’s technology (MBLY.O), “as soon as 2026,” according to CEO David Risher. The announcement led to a 4.6% rise in Lyft’s shares, while Mobileye’s stock surged by 17%.

As automakers and tech companies heavily invest in driverless technology, the move is seen as a significant step toward the future of mobility. Lyft’s larger competitor, Uber (UBER.N), has already partnered with Waymo, Alphabet’s self-driving unit, which plans to launch a self-driving taxi service in Austin, Texas, exclusively on Uber’s platform next month.

Marubeni, a Japanese conglomerate experienced in managing fleets, will finance and own the Mobileye-equipped vehicles, which will be available for rides through Lyft’s app. This partnership follows Mobileye’s announcement in November that it would collaborate with Lyft to bring autonomous vehicles to the ride-hailing network.

Waymo has already expanded its autonomous ride-hailing service to several cities, including Miami, Phoenix, Los Angeles, San Francisco, and Austin, with further plans for expansion in 2025. Meanwhile, Tesla (TSLA.O) is set to begin testing its driverless technology in Austin this June, though it has not yet outlined details for a paid service. Lyft’s robotaxi plans were first reported by TechCrunch.

Mobileye Predicts Lower 2025 Revenue Amid China Market Challenges

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Mobileye has forecast lower-than-expected revenue for 2025, citing continued weakness in the Chinese market due to increasing competition from local self-driving technology providers. The company expects revenue between $1.69 billion and $1.81 billion, falling short of the $1.94 billion analyst consensus from LSEG data.

Chinese manufacturers have been developing their own advanced driver-assistance systems (ADAS) at lower costs, limiting Mobileye’s shipments to the region. In December, the company noted that its major automotive customers were losing market share in China as local automakers ramped up production of more affordable electric vehicles (EVs).

While shipment volumes of Mobileye’s EyeQ chips in China have improved compared to 2024, they remain sluggish, executives stated in a post-earnings call on Thursday. The recent reintroduction of Chinese government EV subsidies could stimulate demand, but the impact remains uncertain.

Despite these challenges, Mobileye reported fourth-quarter revenue of $490 million, surpassing the $477.8 million estimate but marking a 23% decline from the previous year. The drop was attributed to lower demand for its EyeQ chips as automakers continue to work through excess inventory.

Looking ahead, Mobileye remains optimistic about 2025, stating that its ongoing tests with potential customers for its assisted driving technology “will bear fruit” next year. The company also dismissed concerns that legacy automakers will fully develop their own in-house driver assistance systems, as many are reassessing their EV strategies amid slowing demand.

On an adjusted basis, Mobileye posted earnings of 13 cents per share in the fourth quarter, exceeding estimates of 11 cents. However, gross profit declined by 30% during the same period.