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Getty and Perplexity Sign Multi-Year Deal to Integrate Licensed Images into AI Search Tools

Visual content leader Getty Images has signed a multi-year licensing agreement with AI search startup Perplexity, allowing the platform to display Getty’s licensed images across its AI-powered search and discovery tools. The announcement boosted Getty’s shares by 5% on Friday, underscoring growing investor confidence in partnerships between traditional media and artificial intelligence companies.

Under the deal, Perplexity will integrate Getty’s visuals through an API, granting users access to Getty’s vast image library with proper attribution and licensing details. Each image will include credits and source links, ensuring legal compliance and transparency in AI-generated content.

The partnership comes amid growing scrutiny over AI firms’ use of copyrighted materials for training and output generation. Getty, which also licenses images to iStock and Unsplash, previously sued Stability AI over alleged image scraping. Perplexity itself has faced multiple copyright lawsuits from publishers including Japan’s Nikkei and Asahi Shimbun but has since adopted a revenue-sharing model with media partners such as TIME and Der Spiegel.

Legal experts say AI licensing agreements like this one could reshape the industry by legitimizing data use, though they note that a full licensing model may not be viable for all online content. The move aligns with Getty’s broader effort to promote safe, rights-cleared visual generation in the AI era.

Aurora Shares Surge After Deal with Nvidia and Continental to Deploy Self-Driving Trucks

Shares of Aurora Innovation (AUR.O) surged 35% on Tuesday following the announcement of a long-term partnership with Nvidia and Germany’s Continental to roll out driverless trucks. The deal, which is expected to significantly enhance Aurora’s self-driving technology for trucks, has boosted investor confidence, with the company’s market value climbing by approximately $4 billion, reaching a valuation of $11.17 billion.

The agreement also reflects the growing optimism surrounding autonomous driving technology for trucks, with Aurora’s stock nearly doubling over the past 12 months. Investors are betting on a rapidly expanding market for self-driving trucks as companies seek innovative ways to revolutionize logistics.

Aurora, a Pittsburgh-based company backed by Uber (UBER.N), already has collaborations with major truck manufacturers such as PACCAR (PCAR.O) and Volvo (VOLVb.ST) to develop and test its Aurora Driver system on their trucks. This partnership with Nvidia and Continental is seen as a key milestone in scaling the technology.

As part of the agreement, Nvidia’s DRIVE Thor computing platform, designed to centralize autonomous driving and assistive technologies, along with its automotive operating system DriveOS, will be integrated into Aurora’s system. Continental will mass-produce this integrated system by 2027, enabling large-scale deployment of self-driving trucks.

Aurora is targeting a launch of its autonomous trucking service in Texas in April. Despite the excitement, analysts caution that the autonomous driving space is highly competitive and requires significant investment. Nonetheless, the strategic alliances with Nvidia and Continental are seen as promising steps for Aurora as it looks to lead the way in the self-driving truck sector.