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Apple and NBCUniversal to launch $14.99 Apple TV–Peacock streaming bundle

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Apple and NBCUniversal’s Peacock are teaming up to launch a new streaming bundle next week that combines Apple TV+ and Peacock Premium for $14.99 per month, offering U.S. customers a 30% discount compared with separate subscriptions.

The bundle, available starting Monday, will also include an option to pair Apple TV+ with Peacock Premium Plus for $19.99 per month, the companies said on Thursday.

The partnership brings together hit shows such as Apple TV’s Ted Lasso, Silo, and Foundation with Peacock favorites including The Traitors, Bel-Air, and Law & Order, offering subscribers a richer lineup of originals, movies, and live sports.

Matt Strauss, chairman of NBCUniversal Media Group, said the collaboration was designed to simplify access for viewers and “redefine what the customer journey should be for a streaming bundle.”

As part of the rollout, users of both apps will be able to sample select shows from the partner service: Peacock subscribers will get free access to the first three episodes of Slow Horses, Palm Royale, and Prehistoric Planet, while Apple TV+ users can preview episodes of Bel-Air, Twisted Metal, and The Real Housewives of Miami.

The move underscores a growing trend in the streaming industry, where major platforms are joining forces to boost subscriber growth and improve retention amid intensifying competition and rising content costs.

Google and NBCUniversal Seal Multi-Year Deal to Keep Popular Shows on YouTube TV

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Alphabet’s Google and Comcast-owned NBCUniversal have reached a multi-year agreement ensuring that hit programs like “Sunday Night Football” and “America’s Got Talent” will remain available on YouTube TV, one of the largest pay-TV services in the United States.

The deal, announced Thursday, concludes a tense negotiation over carriage fees and preserves YouTube TV’s access to NBCUniversal’s full portfolio, including networks such as NBC, CNBC, and MSNBC. The companies also confirmed that NBCUniversal’s Peacock streaming service will continue to be available through YouTube’s Primetime Channels, a marketplace where users can subscribe to third-party streaming platforms directly via the YouTube app.

“This deal builds on our longstanding partnership with NBCU while addressing the evolving media landscape and recognizing the importance of making content available where and how viewers want to watch it,” said Justin Connolly, YouTube’s global head of media and sports.

The new agreement includes an extension of Peacock’s availability across Google’s Android platforms, including Google Play and Google TV. The partnership underscores Google’s growing influence in television distribution—YouTube now represents the largest share of TV viewing in the U.S., surpassing both Netflix and traditional networks like Disney, according to Nielsen data.

Earlier in the week, the two companies had signed a short-term extension to prevent a blackout while negotiations continued. The resolution ensures uninterrupted access to NBC content for YouTube TV subscribers, who had faced uncertainty over potential programming losses.

YouTube TV, now among the top four U.S. pay-TV distributors, has leveraged Alphabet’s vast financial resources to strengthen its bargaining position in similar talks with Paramount Skydance and Fox Corporation—a sign of its expanding clout in the rapidly consolidating media ecosystem.

The agreement reflects a broader shift in the entertainment industry, where tech platforms are becoming the new cable giants, dictating how and where millions of viewers watch television.

NBCUniversal and YouTube TV Reach Short-Term Deal to Avoid Programming Blackout

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Alphabet’s YouTube TV and Comcast-owned NBCUniversal have reached a short-term contract extension, preventing a major programming blackout and keeping popular NBC content available to millions of YouTube TV subscribers while negotiations continue.

The deal, confirmed by both companies on Wednesday, came just hours before NBC programming such as “Sunday Night Football” and “America’s Got Talent” risked being pulled from the platform if the parties failed to renew their agreement by midnight Tuesday.

“We’ve reached a short-term extension with Google to avoid YouTube TV customers losing access to NBCUniversal programming as we continue negotiations,” said a NBCUniversal spokesperson. YouTube confirmed the same in a parallel statement.

At the core of the dispute are carriage fees—the rates YouTube TV pays to carry NBCUniversal’s portfolio of channels to its 10 million subscribers. According to sources cited by Reuters, NBCUniversal is seeking to maintain the same terms it has offered other large distributors, including Amazon’s Prime Video Channels, while also pushing to integrate its streaming service Peacock into YouTube TV’s bundle of offerings.

The standoff reflects the ongoing tension between traditional media giants and digital distributors as viewing habits shift toward streaming. With YouTube now holding the largest share of U.S. TV viewership, surpassing both Netflix and legacy broadcasters like Disney, such negotiations could shape the future economics of television distribution.

The temporary deal ensures continuity for viewers but suggests that a long-term agreement remains uncertain, as both sides seek to protect their positions in a rapidly evolving media landscape.