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Perplexity Teams Up With Snapchat to Bring AI-Powered Search to the App

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Snapchat X Perplexity AI $400 Million Collaboration

Perplexity and Snap, the parent company of Snapchat, announced a strategic partnership on Wednesday to bring AI-powered search and chat capabilities directly into the social media app. Under the agreement, Perplexity’s AI chatbot will be integrated alongside Snapchat’s existing My AI feature, allowing users to ask a wide range of questions and receive intelligent responses in real time. The collaboration not only expands Snapchat’s AI offerings but also provides financial benefits to Snap through the partnership.

According to a Snap newsroom post, Perplexity’s AI chatbot will soon be accessible to more than 943 million monthly active users (MAUs) on Snapchat. The integration aims to make AI a more natural and interactive part of the app experience, enabling users to explore information, engage in dynamic conversations, and discover new content without leaving the platform.

Evan Spiegel, CEO of Snap Inc., emphasized the company’s vision for AI in social media, stating, “Our goal is to make AI more personal, social, and fun – woven into the fabric of your friendships, Snaps, and conversations. This partnership reflects our shared vision for the power of AI to enhance discovery and connection on Snapchat.” By embedding AI seamlessly into everyday interactions, Snapchat hopes to elevate user engagement and satisfaction.

The collaboration also signals Snap’s commitment to innovative AI partnerships that bring meaningful value to its community. By integrating Perplexity, the company strengthens its position in the rapidly evolving AI landscape, offering users smarter tools for learning, entertainment, and social interaction while providing developers with new opportunities to expand AI-driven experiences within the app.

Amazon Sues Perplexity Over AI Shopping Agent That Secretly Accessed Customer Accounts

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Amazon has filed a lawsuit against Perplexity AI, accusing the fast-growing startup of illegally accessing Amazon customer accounts through its automated “agentic” shopping feature. The complaint, filed Tuesday in a U.S. District Court in California, claims Perplexity’s Comet browser and AI agent disguised automated activity as human browsing to place orders on behalf of users.

The dispute marks a major flashpoint in the debate over regulating AI “agents” — autonomous digital assistants that can navigate websites, make purchases, and perform other online tasks on users’ behalf. Amazon said Perplexity’s technology posed security risks and had repeatedly ignored requests to stop unauthorized activity on its platform.

“Perplexity’s misconduct must end,” Amazon said in its filing, adding that the startup’s software “purposely disguised its automated activity” and that its actions were “no less unlawful” than a physical break-in.

Perplexity, whose AI tools have surged in popularity amid the rise of conversational assistants, previously dismissed Amazon’s complaints, calling them an attempt to stifle innovation and protect its ad-driven business model. “Bullying is when large corporations use legal threats to block innovation,” the startup said in an earlier blog post.

Amazon argued that Perplexity’s AI agent interfered with its ability to deliver a personalized shopping experience, undermining systems built over decades. The company added that third-party apps making purchases for users must act transparently and respect site policies.

Perplexity said its Comet AI assistant allows users to shop and compare products autonomously, while keeping login credentials stored locally, not on company servers. It argued that consumers have the right to choose their own AI shopping tools — a stance that could shape future legal battles over the limits of AI automation in e-commerce.

Getty and Perplexity Sign Multi-Year Deal to Integrate Licensed Images into AI Search Tools

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Visual content leader Getty Images has signed a multi-year licensing agreement with AI search startup Perplexity, allowing the platform to display Getty’s licensed images across its AI-powered search and discovery tools. The announcement boosted Getty’s shares by 5% on Friday, underscoring growing investor confidence in partnerships between traditional media and artificial intelligence companies.

Under the deal, Perplexity will integrate Getty’s visuals through an API, granting users access to Getty’s vast image library with proper attribution and licensing details. Each image will include credits and source links, ensuring legal compliance and transparency in AI-generated content.

The partnership comes amid growing scrutiny over AI firms’ use of copyrighted materials for training and output generation. Getty, which also licenses images to iStock and Unsplash, previously sued Stability AI over alleged image scraping. Perplexity itself has faced multiple copyright lawsuits from publishers including Japan’s Nikkei and Asahi Shimbun but has since adopted a revenue-sharing model with media partners such as TIME and Der Spiegel.

Legal experts say AI licensing agreements like this one could reshape the industry by legitimizing data use, though they note that a full licensing model may not be viable for all online content. The move aligns with Getty’s broader effort to promote safe, rights-cleared visual generation in the AI era.