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UBS Explores Crypto Investing for Select Private Banking Clients, Report Says

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Swiss banking giant UBS is exploring plans to offer cryptocurrency investment services to select private banking clients, according to a report by Bloomberg News, citing people familiar with the matter.

Under the proposal, UBS would initially allow a limited group of its private banking clients in Switzerland to buy and sell major digital assets such as bitcoin and ether. The bank is said to be in the process of selecting external partners to support the crypto offering. Bloomberg reported that the service could later be expanded to other regions, including Asia-Pacific and the United States.

UBS declined to comment directly on the report, but said it continues to assess opportunities linked to digital assets. A spokesperson told Reuters that the bank actively monitors developments in line with client demand, regulatory frameworks, market trends and risk management considerations, while acknowledging the importance of blockchain technology that underpins cryptocurrencies.

The move reflects growing interest in digital assets among wealthy clients and forms part of a broader trend of institutional adoption. Other major banks have also moved cautiously into the space, as regulatory clarity improves in some markets. Analysts say UBS’s potential entry would mark another milestone in the mainstream acceptance of crypto investing within global wealth management.

BBVA Advises Wealthy Clients to Allocate Up to 7% in Bitcoin, Signaling Growing Institutional Embrace of Crypto

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BBVA, one of Spain’s largest banks, is advising its private banking clients to allocate between 3% and 7% of their portfolios to cryptocurrencies, primarily bitcoin and ether, according to Philippe Meyer, head of digital & blockchain solutions at BBVA Switzerland.

Speaking at the DigiAssets conference in London, Meyer stated the advisory began in September 2023, reflecting a growing confidence in the sector. While many banks passively allow crypto investments, BBVA stands out by actively recommending such allocations — a rare move among mainstream European financial institutions.

“With private customers, since September last year, we started advising on bitcoin,” Meyer said. “The riskier profile, we allow up to 7% of portfolios in crypto.”

Context and Strategy:

  • BBVA started executing crypto trades for private clients in 2021, but this is the first time it has formally advised allocations.

  • The recommendation currently includes bitcoin and ether, with plans to extend coverage to other digital assets later in 2025.

  • Meyer emphasized that even a 3% allocation can boost portfolio performance without exposing clients to excessive risk.

Market Momentum:

Bitcoin hit record highs in May, continuing its recovery from the crypto market collapse in 2022, which saw major platforms like FTX implode. The rebound has been aided by increased institutional interest and a pro-crypto stance from U.S. political figures, including Donald Trump.

Despite these advances, regulatory bodies remain cautious:

  • The European Securities and Markets Authority (ESMA) noted earlier this year that 95% of EU banks still do not engage in crypto activities.

  • Regulators consistently warn investors of crypto’s volatility, reiterating that one should be prepared to lose their entire investment.

BBVA’s approach reflects a nuanced shift in institutional sentiment, especially for wealthy clients seeking diversification amid evolving digital asset landscapes.