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Samsung Warns Global Memory Shortage Could Drive Up Prices Across All Devices

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Samsung struck a cautious tone during the celebrations at CES 2026 in Las Vegas, warning that worsening memory chip shortages could soon have real consequences for consumers. Speaking on the second day of the event, a senior company executive indicated that supply constraints are intensifying, potentially forcing Samsung to reconsider pricing across its product lineup. The message was clear: if the shortage persists, higher prices may be unavoidable.

The South Korean tech giant emphasized that memory components, particularly DRAM, are becoming increasingly difficult to secure. As these chips are essential for smartphones, laptops, wearables, and other everyday gadgets, prolonged supply pressure could ripple across the entire consumer electronics market. Samsung suggested that even a few more months of disruption could translate into noticeable cost increases for buyers worldwide.

According to a report from Bloomberg, Samsung President and Chief Marketing Officer Won-Jin Lee addressed the issue directly in an interview. He acknowledged that semiconductor supply challenges are no longer isolated problems but industry-wide concerns. While Lee stressed that Samsung is trying to shield consumers from rising costs, he also noted that the company’s ability to absorb higher expenses has limits.

Lee reportedly added that prices are already climbing behind the scenes, underscoring how serious the situation has become. The current shortage has been fueled largely by aggressive expansion from major artificial intelligence companies, including Google, Meta, OpenAI, and xAI, all of which are building massive data centers to support growing AI workloads. As demand from these players surges, consumer tech companies like Samsung are left navigating tighter supplies and difficult pricing decisions.

Samsung Galaxy Z Fold 8 and Flip 8 Surface on IMEI Database Ahead of Launch

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Samsung is once again gearing up for the next generation of its foldable smartphones, and early signs suggest the company is sticking to its established release timeline. The Galaxy Z Fold 8 and Galaxy Z Flip 8 are expected to arrive in the second half of the year, continuing Samsung’s annual update cycle for its premium foldables.

Adding weight to these expectations, both devices have reportedly surfaced in the GSMA IMEI database, a common early indicator that development and testing are already underway. Such listings typically appear months before an official launch, pointing to Samsung’s confidence in its roadmap for the upcoming Galaxy Z lineup.

According to a report, the Galaxy Z Fold 8 and Galaxy Z Flip 8 carry the model numbers SM-F976U and SM-F776U in the database. The “U” suffix suggests these variants are meant for the US market, while global versions are expected to feature Samsung’s usual “B” designation. The listings also reference internal codenames “Q8” and “B8,” aligning with the brand’s established naming patterns for foldable devices.

In addition to the two familiar models, Samsung is rumoured to be working on a third, yet-to-be-revealed foldable smartphone that could debut alongside the Fold 8 and Flip 8. If true, this would mark a notable expansion of Samsung’s foldable portfolio, following last year’s Galaxy Z Fold 7 and Galaxy Z Flip 7 launch in July, both powered by the Snapdragon 8 Elite for Galaxy chipset.

Samsung Aims to Expand Galaxy AI Devices to 800 Million This Year

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Samsung Electronics is preparing to significantly expand the reach of its Galaxy AI features as competition in the global artificial intelligence market intensifies. The company plans to sharply increase the number of mobile devices equipped with AI-powered capabilities, many of which are supported by Google’s Gemini technology.

According to the company, Samsung had already enabled Galaxy AI features on roughly 400 million devices, including smartphones and tablets, by the end of last year. These tools have become a central part of Samsung’s strategy to differentiate its products in an increasingly crowded mobile market.

Looking ahead, Samsung aims to double that figure in 2026, bringing Galaxy AI to approximately 800 million mobile devices worldwide. The expansion is expected to give the company a stronger position against competitors as AI-driven features become a key factor in consumer purchasing decisions.

Speaking to Reuters in his first interview since assuming the role of co-CEO in November, T.M. Roh emphasized the company’s broad ambitions for artificial intelligence. He said Samsung intends to integrate AI across its entire product lineup, covering hardware, software, and services, as quickly and comprehensively as possible.