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Baidu Says Homegrown Tech Shields AI Ambitions from U.S. Chip Curbs

Chinese tech giant Baidu asserted on Wednesday that its artificial intelligence (AI) development remains largely insulated from recent U.S. semiconductor export restrictions, thanks to an expanding domestic supply of chips and software. The company also reported stronger-than-expected Q1 financial results, fueled by growth in its AI cloud segment.

“Domestically developed chips and increasingly efficient homegrown software will form a strong foundation for long-term innovation in China’s AI ecosystem,” said Shen Dou, Baidu’s Vice President, during a conference call with analysts.

The statement follows the latest U.S. curbs on advanced chips — including Nvidia’s H20, a product tailored for the Chinese market — which officially took effect last month. Baidu’s confidence mirrors that of rival Tencent, which recently cited existing chip stockpiles as a buffer against Washington’s tightening export controls.

Baidu’s first-quarter revenue rose 3% year-over-year to 32.45 billion yuan ($4.5 billion), surpassing analysts’ estimates of 30.9 billion yuan, according to LSEG. The company’s non-online marketing revenue, primarily driven by its AI cloud business, jumped 40% to 9.4 billion yuan, highlighting Baidu’s accelerating pivot away from its legacy ad-based search engine model.

While revenue from its online marketing segment fell 6% to 17.31 billion yuan — slightly below forecasts — Baidu posted a robust profit of 21.59 yuan per American Depositary Share, up from 14.91 yuan a year earlier.

Baidu has made aggressive moves in the generative AI space since becoming one of the first Chinese firms to launch a ChatGPT-style chatbot in early 2023. However, its flagship Ernie model now faces stiff competition from fast-rising domestic players like DeepSeek.

In response, Baidu scrapped subscription fees for premium AI chatbot services in April and launched enhanced models including Ernie X1 and Ernie 4.5, later upgrading both to “Turbo” versions. The company’s AI ambitions are powered by its self-developed P800 Kunlun chips, with a 30,000-chip cluster said to be capable of training DeepSeek-scale models.

Despite the upbeat earnings and AI momentum, Baidu’s U.S.-listed shares were slightly down 0.3% in Wednesday morning trading.